Wine & Cheese Night
In aid of the St Nicholas Hospice Accumulator Challenge 1 Accounts Online will be holding a Wine & Cheese Tasting evening at Baythorne Hall near Haverhill …. And your all invited. The event will take place on the 9th of August at 7pm.
George from Baythorne Wines will be talking us through his favourite wines from his wine shop. Baythorne Wines was established in the former granary barn at Baythorne Hall in 2014. The shop offers over 400 wines from around the world and George’s knowledge is second to none. We can’t wait to try a selection of the wines. The cheese is from Ben & Ella’s Farm Shop. These cheeses will pair perfectly with the wine. You will be wanting to come back and create your own wine and cheese night at home!
Jade will be singing at the event to start the night. She will be singing some of her favourite Jazz tunes to get you in the mood for the wine and cheese.
May disappeared before our eyes, with tax returns, accounts and quarterly reviews in full swing. The sunshine has been fleeting but our smiles have stayed all month long. Here is what we got up to this month:
Grace got a whopping 86% on her exam on Management accounting and budgeting. She is studying hard for her level 4 AAT and will be fully qualified in no time. Her next exam is on Management accounting: Decision and control.
Outsourcing our IT
When there is a problem with IT it can be detrimental, especially to 1 Accounts as we need our computers in order to do our work. It can take hours for us to figure out how to fix a problem and so when starting 1 Accounts Paul decided to outsource our IT and take the hassle away. We have just changed providers to Platform 365. We can’t wait for them to start!
Jade had her busiest month ever with her singing. She sung love songs, jazz songs, pop songs & rock & roll songs. She also had her first gig in her duo The Blue Jays at Nine Jars. Be sure to keep an eye on her Facebook Page for more events!
Marketing For Business
Marketing hasn’t changed. But the approach towards it has become far more relational. You used to explain the services you offer and told people to contact you. Now its about sharing helpful information. Advice and ideas. Tips and hints. Great stories.
Your prospective client consumes this content over a period of time and when they are ready they come to your because you’re top of mind. Or when they’re referred to you they come to your content, consume it quickly and make a faster quicker decision.
It’s called content marketing. There are a variety of formats (video, blog, social post, events) and at it’s core is your client. Its all about them: who they are, what they struggle with,, how you approach it.
There’s a 12 step process to generate the very best content (bringing you the very best clients), and It goes like this:
- Follow up
- Social Media
Each one builds on the one before. If you tried to start at the end, with social media, you’d have to back up to create a campaign, you need to know your audience, their issues, the content you’re sharing. You need to be clear about your brand and how you design things and have a website and email platform …. And it all comes together!
(Written by Karen Reyburn)