Knowledge
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A fixed mindset is thinking that the recession means business stops and clients don’t want to spend money. A growth mindset is using this recession as an opportunity to adapt and do things differently. You bees the second mindset if you want to grow your firm doing the recession. The only thing holding you and […]

Here at 1 Accounts we are invested in helping your business develop and succeed. We find allocating some time each week to business development is the best way to really make sure that your business grows according to your plan. Business development is: any activity that is nurturing the future of your business, not the […]

No matter how big or successful your company is, maintaining business throughout a recession is hard. With fluctuating demands, losses in sales and competitive price drops, the whole experience can feel like a rollercoaster ride. So how do you survive the economic chaos? To help guide you through, we’ve created a comprehensive list of pricing […]

Marketing today looks vastly different from that of ten years ago. Gone are the days where paid ads, membership of a local networking group and a presence at a local trade show were all you needed to promote your small business. To help you navigate this new age of marketing, we’ve outlined our top 8 […]

If you want to build your business (not your workload) and you want to spend time on doing the things that will actually grow your business, you need to stop being a ‘busy fool.’ This means no more firefighting through the days and spending most of your time doing things that don’t contribute to your […]

Do you publish new content on your website regularly? If you don’t, you should be. Blogging is an integral part of any effective digital marketing strategy. According to SEO expert, Neil Patel, companies that blog generate 67% more leads than those who don’t! Here’s why you should be prioritising your content. To appease Google If […]

Webinar marketing is all about hosting online workshops to build a relationship with attendees and to promote and increase credibility for your business. What’s great about webinars is that they are a win-win for both parties: attendees learn valuable content and, if you do it right, it markets or achieves a sales outcome for your […]

In an environment where trust in business is too often lacking, family businesses have the opportunity to stand out and above the rest. Why? Because they tend to work to a set of values that resonate with people; values that often result in them being committed to meeting or even exceeding customers’ needs. If you’re […]

Every business is on a three-step journey: survive, adapt, and thrive. Before COVID-19 hit, many were adapting or had adapted and were thriving, only to be thrown backwards to tread water once it did. With the effects of the pandemic still causing havoc, business owners now need to adapt to move from ‘surviving’ to ‘thriving’ […]

Marketing For Business Marketing hasn’t changed. But the approach towards it has become far more relational. You used to explain the services you offer and told people to contact you. Now its about sharing helpful information. Advice and ideas. Tips and hints. Great stories. Your prospective client consumes this content over a period of time […]