Marketing For Business

Marketing hasn’t changed. But the approach towards it has become far more relational. You used to explain the services you offer and told people to contact you. Now its about sharing helpful information. Advice and ideas. Tips and hints. Great stories.

Your prospective client consumes this content over a period of time and when they are ready they come to your because you’re top of mind. Or when they’re referred to you they come to your content, consume it quickly and make a faster quicker decision.

It’s called content marketing. There are a variety of formats (video, blog, social post, events) and at it’s core is your client. Its all about them: who they are, what they struggle with,, how you approach it.

There’s a 12 step process to generate the very best content (bringing you the very best clients), and It goes like this:

  1. Niche
  2. Issues
  3. Content
  4. Brand
  5. Design
  6. Website
  7. Email
  8. Follow up
  9. Blog
  10. Events
  11. Campaigns
  12. Social Media

Each one builds on the one before. If you tried to start at the end, with social media, you’d have to back up to create a campaign, you need to know your audience, their issues, the content you’re sharing. You need to be clear about your brand and how you design things and have a website and email platform …. And it all comes together!

(Written by Karen Reyburn)

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