Do you publish new content on your website regularly? If you don’t, you should be.
Blogging is an integral part of any effective digital marketing strategy. According to SEO expert, Neil Patel, companies that blog generate 67% more leads than those who don’t! Here’s why you should be prioritising your content.
To appease Google
If you satisfy search engines like Google by publishing regular, high-quality content, you will appear at the top of their search results. Improving your search engine ranking is key to driving traffic to your website and getting conversions.
To help your audience find you online
If you write regular content which is optimised for the keywords that your audience will be searching for, you will help your audience find you. For example, if you know what their pain points are (e.g. how to manage money), you can write helpful articles that appear on the first page of results on Google.
To keep your readers coming back
If you only write now and then, your audience won’t remember you and your brand. You won’t stay in front of them until they are ready to buy. If you’re publishing useful and relevant content every week, they will keep coming back to read more. Just like a favourite author or magazine, they will know your brand and will want to read what you write.
To build trust and position your business as the expert
You can use your content to demonstrate and share your knowledge with your audience, and ultimately, to position yourself as the expert in that field. If people see you as the thought leader in your field (and they trust you, because you publish useful content, regularly), they are far more likely to buy from you.
To create content for social media
Many business owners don’t know where to start or what to post when it comes to their social media strategy. If you write and publish regular blogs, however, this can generate a lot of content for you to use on your social channels. Not only does it increase your online presence, but this increases your reach and gives you another avenue to drive traffic back to your website too.
How often should you publish blogs?
Once a week is more than enough for most businesses. You want to be blogging regularly enough that you reap the rewards of the effort but not too much that you can’t manage to fit it into your busy working week!
Just remember, you need to be blogging as content creates trust and credibility; it makes Google happy, and it positions you as the expert (which ultimately leads to results!).