Tag: soletrader

How to get your distractions under control

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How many times are you distracted during an average workday? Once, five times, ten times?

Now, multiple this by 25.

You’ve probably heard this productivity statistic before – that it takes an average of about 25 minutes to return to the task at hand after you’ve been distracted – so imagine just how much time is being lost to distractions every day.

That means distractions don’t just eat up time during that interruption, but they affect your progress afterwards (e.g. that 30 seconds on social media is actually 25 minutes and 30 seconds), so we have to do something about it.

If you need to be contactable via social media and various messaging apps, it may seem an impossible challenge, but here are some tips on how to get the main distractions under control.

For the social media scrollers…ditch your phone and join an online networking group

A lot of us check our social media throughout the day, but there are some that do it frequently enough that it eats into their productivity. So how do you stop this?

The easy fix is to ditch your phone in the day and not have it with you at all. However, if that isn’t possible, consider adding an app on your phone that tracks your usage or limits you from using it for certain apps. Time limits mean you can tell friends and family that you have to spend your time on clients during the day, even if they see that you’re active on any social media channel during the day.

For the web surfers…install an internet blocking tool

It’s so easy to open up a tab and be diverted from a helpful article to a mass of other websites, so how do you knock it off during work hours?

Another easy fix is to install an internet blocking tool on your computer such as FocusMe or Freedom. These applications allow you to block certain websites for set periods of time so that you can still use the internet for work but you can’t get distracted by, for example, news sites.

For the easily distracted…plan a schedule and stick to it

It can be really hard working from home. Having family there is distracting, so many chores are to be done that are on your mind, and that hour for lunch seems to turn into tackling the household “to do” list. If this sounds like you, then you may be the type of person that is easily distracted.

The way to combat this problem is to create a schedule for yourself both for the week and for every day. It can help you see how much you have to get done and it gives you the discipline to sit down and do it. You can be flexible with this, e.g. setting your work hours earlier because you’re more productive, so find your best routine and stick to it.

For the busy fools…collate groups of tasks together

If you feel like you firefight through your days answering emails and phone calls, only to end the day not having done what you wanted, you can end this chaos! Start managing your time by managing your tasks.

What we mean by this is to group similar tasks together. For example, start your day off with a difficult task or dedicate 30 minutes just before lunch to answer all your emails. If you start grouping tasks together, you’ll find your productivity increases because you don’t have to shift your mindset from one task to another all the time.

For the fidgety folk…create a dedicated working space

For the people who can’t seem to sit still, who need to organise their desk every five minutes or who spend too much time gazing into space or at their photos on the wall, usually, we would recommend working from a café. Since this isn’t really possible right now, the next best thing is to create a dedicated working space at home.

Whether that’s in the spare room or in the conservatory, set up a comfortable desk with minimal distractions around you, and preferably, somewhere that has a door that you can close. This will help you to switch on your work mind when you’re in there, and switch off when you leave.

For the bored, overworked or burnt out…take a real break

Last but not least is the overworked. It’s very difficult working from home, especially if you still have your family at home too, so don’t be too hard on yourself. Not being able to concentrate or ‘switch off’ completely can really impact your productivity in the moment and the next day, so give yourself a break.

Make sure to take regular breaks away from your desk every day, go for a walk, and truly switch off at the end of the day so that you can start the next one ready to smash it.

4 ways to recession-proof your business

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Unless you have somehow managed to avoid the headlines, I’m sure you’re quite aware that a deep dark recession is coming our way. In fact, it’s practically knocking on our doors. As if this isn’t bad enough, the knock-on effect is causing issues too; relentless client queries being a big one. So how can we weather the storm as business owners? How can we be one of the ones who come out of it stronger than ever and ready to grow when the economy bounces back?

4 ways to recession-proof your business

1, Change your mindset (and quickly)

Henry Ford said “whether you think you can or you think you can’t, you’re right” and it’s true. If during the recession, you think that you are going to come out of it, then you will. Just make sure to surround yourself with people who support you and reconnect with why you started your business. It will make a positive mindset so much easier.

2. Increase your marketing activity

The temptation is to cut marketing to save on some costs but that will do more harm than good. The recession will show some clients that they aren’t getting the service that they want so how can you expect to win them if you’re not marketing yourself?

Increase your marketing in the right areas. For example, refresh the copy on your website, review your marketing to see what is working the best, send out weekly emails to your clients, call them every month, call prospects who went cold to see how they are doing, and increase your activity on your LinkedIn.

3. Make it easy for your clients to pay little and often

Clients will say they have no money (they are struggling too), but you will find that they do for the right service. If you swap your services for ones that they really need now, they will see you as essential and they will pay for your service. You can also help them in other ways such as switching them over to a direct debit payment method or by giving them a payment holiday on their normal monthly payments.

4. Increase your practice efficiency and reduce your overheads

The best changes that you can make for your business during a recession is to cut your overheads in a way that will increase efficiency. For example, what can be automated or eliminated? Automating certain processes will cost initially but they will increase productivity. The same goes for things like outsourcing and offshoring.

Don’t forget to involve your team in this process. Ask them every week what they think can be improved on and you’ll see that they will have some great ideas.

Another task that you can do which will cut overheads is to get tough with your long-term debtors and low-performers. If you tackle these head-on during the recession, you may find that costs will reduce while efficiency soars.

How to adapt your marketing to turbulent times

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Every business is on a three-step journey: survive, adapt, and thrive. Before COVID-19 hit, many were adapting or had adapted and were thriving, only to be thrown backwards to tread water once it did. With the effects of the pandemic still causing havoc, business owners now need to adapt to move from ‘surviving’ to ‘thriving’ once more. So how do you do that? How does your marketing need to change in turbulent times?

Your clients want to feel supported

One thing is for sure: your clients (and potential clients) are struggling and they have no desire to be sold to.

So what does this mean for you?

While people may not be receptive to the usual marketing efforts and ways of winning business, if you can offer them value and support during this difficult time, you can win some very loyal clients.

Yes, they might not be interested in a pitch, but they’re struggling. Many may be realising that they have been receiving poor service and have been turning to Google and social media to research their needs.

Never before have they been so motivated to do something about these so this is a unique opportunity for you. If you market right, there has never been an easier time to win clients.

Key marketing activities to prioritise right now

  • Invest in ways to quickly update your client base on the changing realities
  • Give your website a COVID-19 refresh
  • Call all of your clients and find out how you can support them
  • Be “there” for them so that you become part of their ‘war cabinet’
  • Help your clients build their strategy to adapt and thrive
  • Reconnect with your old prospects and offer this help
  • Be active on social media and share useful content to boost your credibility
  • Collect the great testimonials that you are receiving throughout the pandemic
  • Plan your clients’ communication and content for the next 1-3 months

Adapt and thrive during the recession

We can all cut costs and budget and prioritise to increase our chances of survival during the recession, but if we want to do more than that, if we want to adapt to the changing times and thrive during the recession, we just need to tweak our marketing.

The recession is an opportunity. It’s a chance to stand out by being credible and being there to support existing clients; it’s a chance to win those clients who are finally realising that they are not getting the type of service that they want. So do that. Use this time to adapt your marketing and you’ll soon see that you start to move from ‘survive’ to ‘thrive’ very quickly.

Getting Started With Outsourcing: the Insider’s Guide

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Outsourcing is becoming more popular as technology propels the business world forward. And why wouldn’t it? Outsourcing manual, low-value tasks allows business owners to focus on better client service as well as those areas that will actually grow their business and keep them competitive.

While these points are completely valid, some professionals still have their doubts about outsourcing; will this affect the quality of work? Will this go down horribly with my clients?

To help ease these concerns, we’ve put together a quick outsourcing guide.

Top 8 Outsourcing FAQ’s Answered

1, What actually is outsourcing?

Outsourcing is when you decide to ask someone, who is not directly employed by you, to complete some work for your business that is usually done by someone who is employed directly by you.

2. What is the typical turnaround time for an outsourced job?

This depends on the task that you outsource and the agreement that you make with your outsourced provider. However, expect to compromise on turnaround time if you’re paying less.

3. What will outsourcing cost?

The cost of outsourcing depends on what model you choose (for example, you could be charged on a per hour basis or on a per job basis). Don’t forget to also factor in any potential hidden costs, such as the time it takes for your staff to review the work.

4. Will an outsourcer do as good a job as us?

Quality is a big worry for many business owners who are considering outsourcing. Like any job, there are no guarantees that your chosen outsourced provider will do as good a job as your staff, but then on the flip side, there’s also no guarantee that they won’t do a better job. Outsourcing is all about trial and error and doing the due diligence to find the right person. You can then put the necessary processes in place to ensure quality work (with minimal re-work) every time.

5. What due diligence should I do on my potential outsourcer?

Outsourcing your client work is a big decision that shouldn’t be taken lightly so make sure that you do your due diligence. The best outsourcers come recommended, but if you don’t have this, ask them; how they will guarantee the quality of work, where they are located, what office hours they work, the best way to contact them and when, and check things like their quality of English and their workflows.

6. How do I get started with outsourcing?

Take the time to talk to your outsourcer to make sure you are 100% happy with everything before moving forward. If you’re not confident or you’re having doubts, outsource just a few low-value tasks first. This will give you the chance to iron out any kinks at low risk.

7. Which clients’ work should I start to outsource first?

To test your outsourcer, start with ‘easy work’ with low-risk clients. Which clients do you struggle to make a profit on? Which tasks don’t take long to complete? Which tasks do you dread doing? If you choose the clients that, if things go wrong, you won’t jeopardise a strong client relationship, this is a great place to start.

8. Do we need to tell our clients that we are outsourcing their work?

It’s good practice, and in some cases, you are contractually obliged, to tell your clients that their work may be done by your outsourced team. This is especially true if you’re using staff outside of the EU as their data could be processed outside of the EU. You can do this easily by updating your contracts with ‘we may use a carefully selected contractor to complete your work’ and ‘your data could be processed outside of the EU,’ and also mentioning this when you engage with them.

Try outsourcing and see what you think

Interestingly when you talk about outsourcing, it produces a strong reaction – often one of fear. But before you get caught up in emotion, it’s worth taking a step back and thinking about outsourcing more generally.

You need to at least try it (with some low-value tasks) before making a solid decision. It may take some time and trial and error first, but when you find someone who can produce quality work for you consistently, you can free up the time to concentrate on the higher-value tasks; the tasks that will grow your business and ensure that you remain competitive.

How to prevent upwards delegation working remotely

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Do your staff members often come to you with questions or problems that they could potentially work out themselves just by using their initiative? More often than not, do you end up saying “just give it to me and I’ll get it done, it’ll be quicker?”

While it might be quicker to do this one task right now, what you’re actually doing is training your staff to be helpless. You’re training them to come to you when they are stuck instead of taking some time to work it out for themselves. Ultimately, this ends up taking up a lot more of your time.

To stop upwards delegation, especially now that many teams are working remotely, here are some quick tips for remote managers.

number 1

remote working requires more frequent and clear communication, especially when it comes to delegating tasks. Give clear briefs and explain the impact this task has on the work of others to inspire action.

Discussing important tasks or projects directly with your employee will ensure that they can ask any questions and you can address any concerns in real-time. It also allows you to set clear expectations and to have them confirm that they understand.


number 3

Monday.com, Zoom, Slack, What’s App…use virtual tools to communicate quickly and effectively with your whole team. Make sure that everyone has access so that they can see what is assigned to who and how they all relate together.

If an employee has an issue or needs help with a task, take the time to coach them through it. Instead of giving them the answer, ask them questions to help them get to a solution by themselves.

number 4
number 5

It’s a difficult time where everyone is craving some social interaction. Plus, who doesn’t love to be praised for good work? If a team member has done a good job or they’ve picked up a task really quickly or they’ve made a difference to your day, tell them. There’s nothing more powerful than positive reinforcement, especially when it comes to motivation.

‘What would you do if I wasn’t here?’

Stop saying “I’ll do it, it’ll be quicker” and start asking “what would you do if I wasn’t here?” Delegating isn’t an easy thing for most managers to do and it’s even harder when your whole team is working remotely, so don’t put even more pressure on yourself by taking on the tasks of your employees too. It may take some time investment in the immediate, but if you coach them through any issues as they arise, you’ll be training your employees to be innovative workers who will take the initiative.

Do you have a scalable business model?

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Nobody starts a business to see it crashing after a couple of years. No one wants their business to stay small forever or to have to throw in the towel when a recession hits. Every business owner wants their business to generate sustainable revenue, one that funds the lifestyle that they want and creates a comfortable future for them. So how do you do this? And how do you know if your business is scalable?

What is a scalable business?

Firstly, to know whether your business is scalable, you need to understand exactly what that means.

To quote Investopedia, scalability is defined by “a company’s ability to grow without being hampered by its structure or available resources when faced with increased production.”

To put it simply, a scalable business is one that can handle and perform well under mounting workload or scope; it is one that can grow through new geographies and markets without falling apart.

Man thinking
measuring tape

How to check you have a scalable business model

With the current Covid-19 recession, if they haven’t already, businesses need to be checking that they have a scalable business model. If they haven’t, then they need to be implementing one.

Here are a few questions that you need to be asking yourself:

1. Is your bottom line growing faster than your top line?

2. If you went on holiday for a month, would your business still grow?

3. Can your current systems/processes/ways of working support your business being twice or 3 times as big?

4. Can your current ways of working produce predictable new client wins?

5. Can your business win work without you being involved?

6. Is there enough of a market place for your firm’s services to scale to the level you want?

If you answered yes to all of these questions, you have a scalable model in place. If you answered no to some or all of these questions then you have a bottleneck that is limiting the growth of your business and you need to address those areas.

Build a scalable business

The difference to surviving the recession and thriving in it is whether you have a scalable business model. There are plenty of fast-growing, cash-burning companies that are going to be vulnerable during this time, but if you have a flexible model in place, then you can not only adapt to the turning tide, but you can also grow comfortably when the economy is on the upturn again.

Here are a few tips on creating a business that can sustain the level of profitability as sales volume grows:

  • Refine the company’s growth trajectory
  • Communicate and enforce a growth culture
  • Define specialist jobs clearly & set and monitor goals
  • Set and monitor goals
  • Hire strategically and invest in technology
  • Streamline processes to boost efficiency
  • Build trusted partnerships
  • Give significant importance to marketing
  • Tactically outsource

5 easy ways to cut overheads during a recession

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So many businesses are in the position where they need to cut overheads but how do you do this without having to make anyone redundant or reducing their hours? How can you do this without having to trawl your financial reports? If you’re looking for easy ways to cut your overheads during a recession, here are 5 steps that you can take.

Number 1

What processes can you automate or eliminate? What tasks can be passed down the hierarchy or outsourced to reduce wage costs and free up staff for work of a higher value? How can you streamline your workflow? What do you do for clients that doesn’t really add value?

While the answers to some of these questions may take an initial investment, such as automating your processes, the increase in efficiency and productivity will save you in the long run.

number 2
team walking down street

Your employees are the ones on the ground, they are doing the tasks and are experiencing the potential problems and inefficiencies first hand so involve them. Ask them all the questions above that you’ve been thinking about yourself. They may come up with some great ideas that you haven’t even thought of.

number 3
Lady on phone

Make the first two steps a continuous process. For example, in every weekly team meeting, ask your team members to identify one thing which can be improved or made more efficient. If something hasn’t worked or hasn’t been delivered on time, analyse the process and see what changes can be made. If you give your team members new objectives that aim to improve the efficiency of the business, you’ll soon see that you will all start improving the way you do things naturally.


You can’t afford underperformance normally, never mind during a recession, so now is the time to address this. While setting individual targets and having regular check ins will work for some employees, others will need a bit more support. Maybe they need more training in the areas where they are struggling or for a particular software. Maybe they need to be put onto a formal performance management procedure.

number 5
Two men high five.

It’s all well and good talking about positive changes and implementing them, but you need to know if they are indeed making you more efficient and productive as a business. To do this, you’ll need to decide on your KPIs and you need to measure and monitor them. Once you have these figures, review them regularly, and you’ll be able to see if the changes you are making have been worth it.

You can reduce your overheads AND increase efficiency

The best changes, especially during a recession, are those that increase productivity as well as reducing your costs. That way, you don’t have to let anybody go and you don’t have to reduce hours. It’s all about working smarter.

pregnant lady with heart

Did your pregnancy affect your claim?

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Ask HMRC to verify you had a new child which affected your eligibility for the self-employed income support scheme. 

If you are self-employed or a member of a partnership, and having a new child affected the trading profits or total income you reported for the tax year 2018 to 2019, use the HMRC form to ask them to verify that you had a new child.

If you are already eligible for the grant based on your 2016 to 2017, 2017 to 2018 and 2018 to 2019 Self-Assessment tax returns, how HMRC will work out your grant amount will not be affected.

If you are not already eligible you can ask HMRC to check if you had a new child which either:

  • affected your trading profits or total income you reported for the tax year 2018 to 2019
  • meant you did not submit a Self-Assessment tax return for the tax year 2018 to 2019

For this scheme having a new child is any of the following:

  • being pregnant
  • giving birth (including a stillbirth after more than 24 weeks of pregnancy) and the 26 weeks after giving birth
  • caring for a child within 12 months of birth if you have parental responsibility
  • caring for a child within 12 months of adoption placement

You must have been self-employed in the tax year 2017 to 2018 and have submitted your Self-Assessment tax return on or before 23 April 2020.

You must also meet all other eligibility criteria.

Hand with iPhone

What is the job retention scheme bonus?

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Employers will be able to claim a one-off payment of £1,000 for every employee they have previously received a grant for under the Coronavirus Job Retention Scheme (CJRS), and who remains continuously employed through to the end of January 2021.

To be eligible, the employee must have received earnings in November, December and January, and must have been paid an average of at least £520 per month, and a total of at least £1,560 across the three months.

As the employer, you will be able to claim the bonus after you have filed PAYE information for January 2021, and the bonus will be paid from February 2021. More detailed guidance, including how you can claim the bonus online, will be available by the end of September.

What you need to do now 

If you intend to claim the Job Retention Bonus you must:

  • ensure all your employee records are up to date
  • accurately report employees’ details and wages on the Full Payment Submission (FPS) through the Real Time Information (RTI) reporting system
  • make sure all of your CJRS claims have been accurately submitted and you have told HMRC about any changes needed (for example if you have received too much or too little).

Reminder of changes to CJRS

From 1 August 2020 CJRS continues to provide grants for furloughed employees but no longer funds employers’ National Insurance (NI) and pension contributions. You now have to make these payments from your own resources for all employees, whether furloughed or not. HMRC guidance has been updated to reflect these changes.

Making sure your data is right

It is important that you provide the data HMRC need to process your claim. Payment of your grant may be at risk or delayed if you submit a claim that is incomplete or incorrect. HMRC may be in touch to request employee data if it’s missing from your previous claims.

National Insurance numbers

You need to provide a National Insurance number (NINO) for all employees as part of your CJRS claim. The only exception is in the very limited circumstances where an employee genuinely does not have a NINO, for example if they are under 16 years old.

If you are claiming for an employee whose NINO you do not currently know, you can check their number by searching GOV.UK for ‘Check a National Insurance Number using basic PAYE Tools’.

HMRC can no longer accept claims for fewer than 100 employees by phone where you do not have all employee NINO’s unless the employees you are claiming for genuinely do not have these.

Claimed too much in error?

If you have claimed too much for a CJRS grant and have not repaid it, you must notify HMRC and repay the money by the latest of whichever date applies below:

  • 90 days after receiving the CJRS money you’re not entitled to
  • 90 days from when circumstances changed so that you were no longer entitled to keep the CJRS grant
  • 20 October 2020 if you received CJRS money you are not entitled to or if your circumstances changed on or before 22 July.

speech bubble "how to network remotely"

How to network when you can’t network in person

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Small to medium-sized businesses have to go the extra mile to stand out from competitors, particularly when those competitors can afford the best advertising campaigns. In the past we could compensate with networking, by attending conferences, trade fairs, or local groups. Now those options have gone, how can you compete with bigger businesses?

In many ways, the principles of virtual networking and prospecting are the same, but unlike a crowded coffee break, you have to work harder to strike up a conversation. Online you need to build up small talk, such as likes and shares, over a longer period of time.

The best place to network depends on who you need to talk to. People tend to use LinkedIn to sell professional services, but if your target market is people and businesses in your area, you should be able to find Facebook groups covering the parts of the country that you would like to sell to. Instagram and Twitter can be more difficult to network on, so we’ve focussed on Facebook and LinkedIn.

Get your profile right

Use a photo that shows your face clearly, or if you’re very shy, something innocuous. In person we all build rapport by talking to faces, whether we’re good at reading body language or not. When people interact with posts and comments, they’re building a rapport with your photo, so pick an image that you’re comfortable with as your work persona and you’ll attract the kind of people you want to work with.

You should also have a look at your profile as other people will see it and think about what it says to potential clients.

Follow any group administrator rules

When you know who you’d like to interact with and where, you can find and join as many groups as possible on LinkedIn and Facebook. The first rule for any social media platform is to make sure you follow the rules of any group you join. If a group states that you aren’t allowed to advertise your business, be careful about how your posts might appear. You could leave a bad impression if you get told off or banned by group administrators!

It’s still worth joining groups so you can see your competitors, find out what your potential clients are interested in and contact those that you’d like to work with.

Be visible

Whichever platforms you use, it’s best to post regularly. Not posting on a social media platform is worse than being a wallflower at an in-person event, because no one can see you at all virtually.

On LinkedIn and Facebook, the usual advice is that it’s better for your visibility if you write a new post on your own newsfeed, but to build relationships with potential clients, you need to be more generous. Sharing, liking and commenting on the posts of people you’d like to network with helps their visibility at the same time as introducing you to their circle.

Comment sections are a great way to network with people that you aren’t already connected with. They’re a little like small talk in the queue for refreshments, except that you don’t need to find your business cards while holding a coffee. Having had a discussion, it’s much easier to send a message to talk further.

Show them that you’re worth talking to

Since you can’t usually post traditional adverts in virtual groups, being helpful is a more subtle way of advertising your expertise. People won’t read a long explanation and you don’t want to give your expertise away for free, so a brief answer followed by “if you need more help, please contact me” is enough.

Remember to specify how they should contact you, so it’s as easy as possible for them to follow up. If they have to stop and think “did they mean email or private messaging?”, they’re less likely to follow through.

Look for mutual contacts

All of the main social media channels allow you to see friends of friends, or second connections, if those people have opted in. 15 years ago someone might have hesitated to ask a contact to introduce them to a new contact virtually, but it’s normal now that so many businesses use social media platforms for marketing and networking.

Return favours and share goodwill

Offline it can be difficult to make introductions unless the two people you think could work together are in the same room. The beauty of online networking is that it takes seconds to tag someone in a comment and say “this person could help you”. It may seem a small gesture at the time, but every little introduction is a step on the way to success for you and anyone that joins your network.