Alarm clock and eye mask

How to combat Zoom Fatigue!

Out of all the ‘new things’ that the Coronavirus pandemic has brought about (social distancing, lockdowns, and global remote working to name but a few), Zoom Fatigue has to be among one of the most frustrating effects. If you’re finding video calls exhausting and you’re barely managing to finish your day, you may be experiencing Zoom Fatigue. Here is what it is and how to overcome it.

What is Zoom Fatigue?

In short: ‘exhaustion caused by constant video calls.’ Although it’s not really an official diagnosis, psychologists have said that Zoom Fatigue is a real condition and that it is becoming increasingly prevalent in the era of remote working.

Why does it happen?

So what is it about video calls (whether on Zoom, Google or Skype etc) that makes us so tired?

Like most conditions, it comes down to a combination of factors:

  • Video calls require more mental processing than face-to-face interactions.
  • They force us to focus more intently on conversations in order to absorb information.
  • Our brains have to work harder to process many of the non-verbal cues that we rely on in-person (body language, tone etc).
  • Millisecond delays in audio can negatively affect our interpersonal perceptions.
  • Staring at a screen and trying to hold direct eye-contact for minutes at a time without any visual or mental break is tiring.
  • Seeing our own reflection makes us hyper-aware of our appearance and body language.
  • Many people use this time to multitask or they get distracted by other tabs on their screen.
  • Many of us are under additional stresses due to the pandemic (e.g. financial, health and/or family pressures) so we are already operating on our energy reserves.

How can I overcome it?

While you may be working from home and are having to participate in a lot of video calls (and there’s no avoiding this), there are a few things that you can do so that they aren’t as taxing. Here are a few things that you can try:

  1. Stop multitasking – trying to do something else at the same time as a video call (like checking your email) will only increase your fatigue, so avoid multitasking!
  2. Take breaks – you need screen-free time during the day so make sure to take breaks between meetings. If you can get outside, even better.
  3. Reduce on-screen stimuli – hide ‘self-view’ so that you’re not distracted by yourself on camera. Also close all other tabs, social media sites and your inbox.
  4. Make meetings shorter – if you really have to have a meeting, it doesn’t always have to be a long one. Try scheduling shorter time slots and make 30 minutes the default.
  5. Switch to phone calls or email – be honest with the person and say that you need a break from video calls, so would they mind a phone call instead. You might find they need the break too.
  6. Make virtual social events opt-in – while you may be organising virtual social events to bring your virtual team closer, always make them opt-in so that people who want to join can, but they are not obligated to.
  7. Set your own boundaries – start saying no to video calls that aren’t valuable. If someone wants a video call with you, give them other options to choose from.
  8. Schedule in ‘no meeting’ time blocks – your calendar can easily become overwhelmed with video calls, so block out some screen-free time to prevent this.
  9. Use technology to your advantage – we have so many ways to communicate, can you use What’s App or Loom to send a recorded/audio message instead of having a meeting?
  10. Practice mindfulness – breathing exercises, yoga or meditation can help you re-energise a little. Take a break throughout the day to find what works for you.

Don’t overexert yourself

Video calls can be really draining so don’t let them take over your day. Start by setting your own boundaries, prioritising yourself and how you wish to communicate, and schedule in screen-free time to recharge.

Everyone is trying to work at their best from home during such a difficult time, so if this means postponing a few video calls for your health, then do it!

money

10 ways to improve your business cash flow

For a business to grow sustainably (and to successfully make it through the financial bumps in the road), cash flow needs to be a priority. And not just when times are tough and cash is tight. Making sure that you’re maintaining an optimal level of cash on hand at all times; this is essential to success.

So how do you do this? To improve your cash flow in the immediate but also for the long-term, here are 10 essentials.

Know your break-even figure

You need to know what number you need to reach each month to cover all of your outgoings. Once you know this, you can make better spending decisions and keep your cash flow at its optimal level.

Create a budget and stick to it 

While profit is important, you also need to focus on spending. Create a budget to ensure that you’re making more on each sale than you’re spending – this can help you be more mindful about where your money is going and it can help you make impactful changes.

Build a cash reserve

Set aside any excess money you make every month into a business savings account. Financial experts recommend keeping 3-6 months’ operating expenses in a cash reserve, but you can decide how much you want to keep available.

Automate your bookkeeping 

Using software such as Xero and QuickBooks can help you improve your cash flow. You can send out invoices immediately, get your clients to pay via Direct Debit, reconcile payments easily, and generate reports with a click of a button.

Offer discounts for early payments

If you have certain clients who pay late and miss payments, offer them a 2-5% discount if they pay early. Not only does this incentivise them to pay, but it also ensures that you don’t suffer from dips in your cash flow too. Win-win.

Negotiate extended payment deadlines with vendors 

It’s good to set up extended payment deadlines in the event that you can’t pay what you owe vendors right away. For example, you could negotiate a 60-day turnaround for all payments or include a clause in the agreement that allows later payments a certain number of times in the year. While it may not be needed, it is good to be prepared in case you ever need to use this option.

Consider financing (when it makes sense)

Your focus should be building up a cash reserve for emergency situations like the Coronavirus crisis. This means that, in a situation where you have unexpected expenses or you need a large sum, you should consider short- or long-term financing options instead.

Consider leasing supplies, equipment, and real estate instead of buying

While leasing may end up being more expensive than buying in the long run, choosing to lease supplies, equipment, and real estate for a certain amount of time will help you to maintain a steady cash stream for day-to-day operations.

Seek advice from an accountant 

The best way to improve your cash flow is to seek expert advice. Whether it’s getting an accountant to advise you on spending and saving or hiring them to completely manage your financial matters, they will help you make the right financial decisions. After all, you have to spend money to make money!

Improve your inventory

What is your inventory turnover? Surprisingly, there could be a lot of cash tied up in your inventory so check your inventory regularly. Are you buying too much? If so, sell it at a discount and start buying less of it. This is something that your accountant can help you figure out.

While it’s obviously very important to improve your cash flow right now (thanks Coronavirus), it is also essential for your business to have a healthy cash flow all year round. Keeping a robust cash flow takes vigilance, but it will help protect your business during turbulent times, not to mention, it will also help you sleep soundly.

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How do I land the right clients for my business?

While sometimes it’s necessary to take on clients at a lower price than we want – especially when we are building a portfolio – it is not a strategy that will help us grow our business in the long term. What will help us grow the business that we want and in the direction that we want, is to win the right types of clients at the right price. Clients who value our service and will pay what it is worth.

Are you struggling to land clients at the right price? Chances are, it might be something that you are doing (or not doing), so here is how to rectify that.

Dos

If you’re not currently doing the following during your sales process, start implementing these now.

  • Do – make it easy for the prospect to book a call

This is such a simple thing to do, yet it has a massive negative impact on your ability to win more clients if you don’t. Make it easy for your prospects to book a call with you and they will.

  • Do – understand the emotional drivers of the prospect at the start of the fact-find

95% of our purchase decision-making takes place subconsciously, so by identifying what the emotional drivers are for your prospect, the better you can empathise with them and position your firm as their solution.

  • Do – set up a follow-up meeting

You don’t want to leave your prospect wondering if they’ll hear from you. Email them letting them know what they need to do and when they need to respond by if they want to proceed, or the next action if not.

  • Do – sign them up and onboard them (or put them back into the sales funnel)

Many accountants don’t put unconverted leads back in their sales funnel and that is a big mistake. We need to nurture leads into customers over time, and these are contacts who are interested and see the value of your service! You need to stay in front of these warm leads until they are ready to buy.

Don’ts

If you’re currently doing the following during your sales process, stop it!

  • Don’t – skip the pre-qualification meeting

The aim of the pre-qualification meeting is to fully vet the opportunity and make sure that it ticks all of your boxes. Don’t be tempted to skip it! Get the prospect to fill out a questionnaire and charge for an initial meeting. This will help you to determine fit and to evaluate whether there is a real opportunity.

  • Don’t – do the new business meeting if the prospect hasn’t sent you the information you need

You can’t show the prospect that you fully understand their needs and challenges if they haven’t sent you the information you need, so don’t go ahead with the meeting. You need this information to convert them, so don’t waste everyone’s time if you don’t have it.

  • Don’t – take too long to get a quote to the client

If you take too long to get a quote to the client, you run the risk of losing them altogether. Don’t do this. Avoid frustrating the prospect by providing them with a quote swiftly after you have buttered them up.

  • Don’t – use the proposal document as options to the client

The client wants to move forward at this stage, so don’t confuse them or set them back in the process. They should have already met with you and discussed all potential solutions, so the proposal document is where you’re pitching the final idea.

Get paid what you are worth

Growing a practice sustainably isn’t just about winning more clients. It’s about winning good clients; the types of clients that you love to work with and who see the value from your service and are more than willing to pay you for it. To start landing clients at the right price, make sure that you start doing the Dos and avoiding the Don’ts above.

goals + Habits = success

Goals + habits = SUCCESS

Two sports teams both have the goal to win the game at hand, but only one can. This shows that just having a goal doesn’t necessarily mean that you’re going to achieve it. To win or achieve your goal, you need to have the right positive habits day in and day out. In the case of the sports team, it’s the one that trains regularly, eats healthy every day, and has the right mindset to keep going when times are tough.

To help you understand why many of us don’t achieve the goals that we set out to, this article explains why daily habits are the key to getting us to where we want to be.

Goals are great for short term accountability…

Have you hit a weight loss goal but then gained that weight back on not long after? Have you resolved to quit something or to start something only to revert back after a few weeks? Have you ever trained to run a marathon but then never run much after that?

If you can relate to one of the questions above, it’s probably due to one of these 5 reasons:

  1. Goals are temporary – they are great for an initial push but people tend to revert to habits.
  2. Goals can negatively affect motivation – if you don’t reach them within a specific timeframe, they can make you feel bad.
  3. Goals limit you – not many people surpass their goal as they are satisfied once they’ve hit it.
  4. Goals demand discipline – discipline can be hard to maintain over a long period, so when people lose it, they tend to give up all together.
  5. Goals can be unrealistic – if the initial goal is unrealistic, this can lead to a loss of motivation and negatively affect performance.

While goals are great for short term accountability and for that initial push to improve performance, on their own, they don’t help you to sustain this performance.

…habits are what help us sustain performance in the long term

Just like the long-term success of a sports team, it’s having the right habits that is key; having the right habits to support their goals.

When it comes to business, if you want to grow sustainably, you need the right mindset and the right habits to sustain your performance over time. So how do you do this?

  1. You need to set your goals – when setting both personal and professional goals, don’t forget to use SMART (Specific, Measurable, Attainable, Relevant, and Time-bound).
  2. You need to shift your mindset – know your ‘why’ for setting this goal/s and think of this goal as a marathon and not a sprint. You won’t achieve it overnight so be okay with doing a little each day.
  3. You need to develop the right daily habits – split your one big goal into short term goals (e.g. monthly and weekly goals) and focus on hitting these. Plan these activities into your schedule and link them with existing habits already as this will make it much easier for you to get them done.

Start achieving what you set out to

If you set yourself goals AND put in place the necessary habits you will need to achieve them (just focusing on getting a little done each day), soon these will build and you’ll see your business moving forward.

Remember the sports team. You might win one game or hit your goal once, but the key to long-term success is having the right mindset and daily habits.

Spinning top and planet

How to pivot your business so that you stay in business

As we keep plunging deeper into a global recession, it can be tempting to panic and dither with decisions, but that’s not going to help. In fact, it’s the businesses which move quickly that will survive and thrive during this time.

So how can you be one of those businesses? One that actually grows during a recession?

In short, you have to adapt (and make quick decisions!). Here is how to pivot your business to make sure you stay in business.

A 7-step guide to pivot your business

Get into the right mindset for decision-making

You won’t make good decisions for the future of your business if you are in a scared, stressed or anxious state. Take time out, prioritise self-care and deep thinking time, and you’ll make far more creative decisions for it.

Think about what you can change for the good

You may need to adapt your business to survive, so think about what you can change to become relevant. Can you change your product or service? Can you change your intended marketplace for your product or service? Can you change how you deliver your product or service?

Do your research

The answers are out there, so do your research. Ask and listen to your clients – what are they telling you they need? From your own experience, what is your business or friends and family wanting or needing to buy and why? How are habits and hobbies changing as people stay home more? What is social media telling you that people are doing or thinking about?

Conduct a STEEPLED analysis to look ahead

Try to think about what this ‘new normal’ will look like. Use the STEEPLED analysis and think about what each factor will mean for you and your business (e.g. follow each example with a ‘so what’ for your business):

S – Social – e.g. more people are staying/working at home.

T – Technology – e.g. more older generations are adopting technology to stay in touch.

E – Environment – e.g. people can see it recovering.

E – Ethics – e.g. can’t be seen to be profiteering.

P – Political – e.g. will this change Brexit, Tory government etc?

L – Legal and regulatory – e.g. how will rules, protocols change?

E – Economic – e.g. what happens with a recession?

D – Demographic – e.g. higher than the average death rate.

Evaluate your potential options

Once you have done your research about the current market and you’re in the right mindset to adapt your business, you now need to evaluate your options. For each option, think about:

  • How connected is it to your ‘why’ or ‘purpose?’
  • How easy is it to implement?
  • What will change or stay the same?
  • If you chose to move forward with this, what would you and your business have to do?

Conduct a risk analysis

Once you have chosen what option you are pursuing, conduct a risk analysis:

  • Consider some ‘what if’ scenarios – e.g. what if schools close again and people have to work and provide childcare?
  • Review your risks – e.g. operational, reputational, project delivery, political, environmental, financial etc.
  • Rank these risks – are they high, medium or low risk?
  • Review their impact – what would be the impact on the business if this risk happened?
  • Outline your red lines – which risks can you accept or avoid? Which risks need to be managed?

Put together your business plan

Last but not least, if you’re going to pivot your business towards success, you need to have a plan. So what is your “to-be?” What are your new goals and achievements? Once you have these, you need to outline:

  • How you will measure your progress.
  • How much investment you will need.
  • Who you will need to support you with this.
  • Who in your current circle of people is critical or now not needed.
  • Your first steps to making this happen.

Don’t wait any longer, act now.

You need to decide now, what you want to happen with your business. The longer you leave it to make a decision with what to do with your business, the more chance you won’t have a business going forward.

As we said previously, it’s the businesses who make good and quick decisions who will survive and even grow during the recession. Be one of those.

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How to prepare your virtual teams for the long haul

The pandemic may have forced hundreds of businesses to convert from co-located teams to 100% virtual teams in a matter of days, but that was just temporary, right? That’s what many of us thought. For a while there, it was just about getting through the next couple of weeks and then months, but now, another lockdown is here and it’s time to face reality. It looks like working as a virtual team is for the foreseeable future, and again, we are without a playbook for when things will return to normal.

So how do we do it? How do we accept the new reality and start preparing our virtual teams for the long haul?

Step 1: Identify the most critical team problems

At first many people were working remotely for the first time, and in a time of crisis. Most businesses focussed on “making do” until they could return to normal, but to prepare for the long haul, you need to review any issues you have and identify necessary changes.

What poses immediate, serious threats to team survival? Are the team’s objectives still relevant or at odds with reality? Is your team culture and cohesion as strong as it should be? Are team members struggling due to a lack of psychological safety?

Step 2: Address these issues

To ensure that your team members are working as productively as they do in the office and in line with the current reality, you need to immediately address the issues that you identify in step 1.

For example, if the biggest issue is that your team’s objectives or work are no longer relevant to the current reality, re-prioritise their work to something that matches the new overall goal of the business. If it’s cohesion that’s a problem, try mixing personal chat threads with business ones and run a quarterly non-work-related workshop where everyone can bond on a deeper level.

Step 3: Focus on long-term care

Step 3 is the most important step in preparing your virtual team for the long haul, as without it, issues will just arise again as people start to struggle. As we said previously, people are trying to work through this crisis so you need to focus on their long term care. You need to be thinking about how you can keep them healthy and avoid these relapses.

A few ways that you can switch on your long-term care mode is to:

  • Always give clear and concise goals and work briefs.
  • Help team members know their role within the team and how this relates to the overall business goal.
  • Foster psychological safety.
  • Hold regular one-on-ones with team members to make sure they are healthy and to prevent burning them out.
  • Communicate as much as possible and make sure that each individual knows what is expected of them.

Think ongoing attention and preventative care

To prepare your virtual teams for the long haul, you need to regularly check-in on the health of your team members. If you do this, then you can identify any issues or symptoms of a struggle early; both of which will help you to give them the attention and care that they need to prevent these from escalating into bigger issues down the line.

It really is that simple: identify issues, address these issues, and make a routine to provide the support needed to prevent these issues from arising again.

How to recharge your batteries

How to recharge your batteries

Whether a post-lunch slump or screen fatigue, we have all experienced an energy drop during our working day.  For a quick recharge, try some of these tips to increase your energy levels without that caffeine fix!

Tip 1 – Keep Hydrated

Dehydration is the most common cause of fatigue and when working on an all-engrossing piece of work, we can often forget to keep our fluid levels topped up.  When experiencing fatigue, drink a small glass of water and take a glass (or refillable bottle) back to your work area to keep you topped up for the rest of the day.

Tip 2 – Make a playlist

Whilst many have a playlist to help them with exercise, we don’t do the same for working.  Create a playlist that you find energising for those times you need a boast and consider a playlist as background to help maintain energy levels whilst you work.

Tip 3 – A breath of fresh air

Whether a short walk or more rigorous exercise, even 10 minutes outside and away from your desk will help restore energy levels.  If possible, being outside in a green space is even more beneficial.

Tip 4 – Change your focus

If you are finding a task draining then temporarily swap to a task that gives you energy.  Alternatively, rethink how you are tackling the task, is there another way that you would find less draining?

Tip 5 – Try a brainteaser

Sudoku, brainteasers, quick quizzes, crosswords, dingbats; the options are endless.  If you are someone who enjoys a puzzle then taking a short break to indulge in this hobby is likely to recharge your batteries and enable you to return to that task with renewed vigour.

Tip 6 – Talk to someone

Having a call or video call with someone who has a positive outlook can help boost your own energy levels as well as ensuring you keep in touch with those that matter.

Tip 7 – Give yourself a reward

If you have a task that does not allow you to try any of the above techniques (due to tight timelines) then give yourself a reward for completing it.  From taking the rest of the day to do a task you enjoy or even taking some time for yourself to that cupboard treat you have been resisting all week, a reward can renew energy through the added motivation it gives.

Additional Tip – Being mindful of your energy levels and the energy needed for particular tasks

Understanding your own body clock and those times of the day where your energy is at its highest and when it drops and tackling tasks that suit those energy levels will help reduce mild fatigue that is often experienced.

 

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Another Lockdown

Yesterday the Scottish and English governments announced national lockdowns with schools being closed. The net result being all of England and Scotland must stay at home except for a handful of permitted reasons. Wales has already been on a lockdown since mid December.

If you had been looking at the daily cases of COVID-19 it was becoming increasingly obvious that the current restrictions were just not working. This email sets out what you need to know from yesterday’s announcements. To read the English government announcement click here.

The Stay At Home Order

People cannot leave their homes apart from for essential medical needs, food shopping, exercise and work for those who cannot do so from home. If you do leave your home for a permitted reason, you should stay local. They are saying that exercise should only be once per day. Unlike March’s Stay At Home order this seems a little less restrictive as children’s parks can still remain open.

Help for businesses

Help has been announced today for retail, hospitality and leisure businesses. This has only been announced today so please click here to find out more.  And the furlough and self-employed grant schemes are still running across Jan to April 2021.

What has to remain closed until February

  • All schools, colleges and university. Learning will move online. But schools will remain open for key workers and vulnerable children.
  • Outdoor sports venues such as tennis, golf and outdoor gyms
  • Non-essential retail – but can still operate a ‘click and collect’ service.
  • Amateur Team Sports
  • Entertainment venues
  • Restaurants, pubs and hotels – but can offer a takeaway service
  • Beauty and hair salons

What about nurseries?

  • In England these can stay open, but in Scotland and Skye they will close.

What is defined as essential retail? Here are a few of the main categories, but the full list can be found here

  • Food shops, supermarkets
  • Banks, building societies, post offices
  • Medical, dental and veterinary services
  • Agricultural supplies
  • Repair services
  • Fuel stations

Any other key changes?

  • Restaurants and pubs can still offer takeaway food but can no longer offer takeaway alcohol.

The government is pinning all its hopes on getting the first dose of the vaccine out to the top 4 priority categories by mid-February. With a view that when this has happened restrictions can be slowly lifted as the most vulnerable in our society will be protected.

What does this mean for you and your business?

  1. Find out whether these lockdown announcements mean you can trade for the next 6-7 weeks
  2. Review your resourcing requirements but also how many of your staff will now have childcare duties
  3. Rethink your business plan, cash flow plan and also revisit your contingency plans

United Kingdom flag

Whats happening with Brexit?

The UK Prime Minister, Boris Johnson, UK Chief negotiator David Frost and EU negotiator Michel Barnier continue to offer differing messages to the public about Brexit, some are positive, some ambivalent and occasionally negative remarks about the negotiations. It is hard to see through the comments made and whether we can take them at face value as, after all, there is a negotiation going on.

Whatever the outcome there are significant changes ahead for travel and trade.

Travel

If you are traveling to the EU from the UK after the 1 January 2021 then check out the Government website “Visit Europe from 1 January 2021”. This page tells you how to prepare if you’re planning on traveling to Europe from 1 January 2021. It will be updated if anything changes.

See: https://www.gov.uk/visit-europe-1-january-2021

Trading

.Gov website

If you haven’t made your business preparations, check out the Brexit transition website: https://www.gov.uk/transition

If you trade with the EU and have not yet made preparations then here is a summary of actions to take:

We must all be prepared for changes in the way we travel and trade with Europe. Even if there is a free trade deal the key thing to remember is that there will be a UK border which will mean paperwork and border checks.

Businesses that trade with the EU must get familiar with customs declarations as these will be essential for accounting for VAT.

Depending on what contracts a business has with its customers in Europe, it may have to factor in that goods could take longer to get there, meaning extra costs and administration.

In the short term, there will probably be delays at the border, so it is important businesses map out supply chains and think about how to do things as efficiently as practicable post-transition.

Overall with still no deal on the table, specifics are still very up in the air. We will make sure to keep you updated once we know more information.

numbers

What are the key figures I need to manage my cash flow?

Running out of cash is one of the biggest reasons that businesses fail. It’s not surprising really, as forecasting your cash flow can be tricky, not to mention that there are so many variables that determine how much is needed for operations, how much money you have coming in, and how much money you actually have to spend. Like we said, tricky (and a recipe for a headache).

While it is difficult, cash flow planning is absolutely essential to the success of a business. It ensures that you have the cash flow you need to not only survive, but thrive, and in any market or economy. As you can imagine, this is the dream for every business right now – to know that they are okay and that they can make payroll and keep up with the bills – in the midst of the recession.

To be in this position, you need to start cash flow planning or forecasting and here are the main 4 numbers that you need to know.

1. How much cash is in the bank 

It is crucial for a business to always know how much money is in the bank, but what makes a business successful is knowing how long that money will last based on their current spending.

Just take the many businesses who were forced to close due to Covid as an example. They might not have generated adequate cash to meet monthly outgoings (e.g. rent, paying suppliers, paying employees, buying raw materials etc) for most of this year. So how have many of them survived?

Through cash flow planning, many businesses know exactly how long they can survive before they go bust. Due to this knowledge, they’ve been able to plan ahead and make better business decisions to improve their position throughout the year.

2. Turnover (revenue and stock)

Knowing your turnover or gross revenue (e.g. the total amount of money you’ve brought in from sales) is obviously a key number to know, but when it comes to your cash flow forecasting, things like stock turnover are also essential.

Stock turnover is the rate at which you keep and use all of your stock after you have purchased it. You might not think that this number is essential to know, but stock can actually hide a lot of problems and issues within the business that you wouldn’t otherwise see if you weren’t looking.

Imagine you have been buying too much stock. Imagine the money you have available that is just sitting there. By looking at metrics like this while cash flow planning, you can know whether or not you should be buying more or less stock at a time and what effect this will have on your profitability.

3. Cost of sales

While revenue is an essential number to know, cost of sales is even more critical. Why? Because if making those sales cost you more than the money you brought in from them, you are actually making a loss and are heading for some major cash-flow problems.

Even if your business is growing, this doesn’t mean that you are heading in the right direction, so pay close attention to this number when cash flow planning. What costs are involved in making your sales (e.g. the cost of stock if you sell tangibles or the cost of labour if you sell services etc)?

A small decrease in the cost of sales can have as much impact on gross profit as a large increase in sales, so that is why it is so essential to know this number. If you’re aware of these costs, you can either negotiate with suppliers for better prices or tighten up work processes to reduce labour hours.

4. Net profit

Net profit is the ultimate measure of a business’s success. It is your bottom line, i.e. everything you’ve made after you have subtracted all direct and fixed costs.

So why is this important for cash flow planning? The net profit margin helps you to see whether you are generating enough profits from your sales and whether operating and overhead costs are being contained. If you’re not doing either, then you should know where and how you need to make adjustments.

Don’t confuse cash flow with revenue!

Revenue is only a measurement of a one-way inflow of money whereas cash flow demonstrates all movement of money through your business (e.g. income, outgoings and existing cash in the business). That’s why cash flow forecasting is so essential, as you can use it to track your business’s financial health while also planning for any expected peaks or dips in business in the future.

So many numbers besides revenue indicate profitability, so you need to manage them ALL right before you can be sure that your revenue growth is cause for celebration (not commiseration!). Isn’t that what we all need in the current climate?