'New school' accountants have replaced 'old school' bank managers for small businesses - blog

Have ‘New school’ accountants replaced ‘old school’ bank managers?

We have an increasingly complex financial ecosystem, yet UK businesses feel that they have no one to turn to.  It’s not surprising, since we’ve seen a reduction in bank branches and bank managers over the past 20 years, but what business owners don’t know is that they do have someone. To help SMEs in a way that banks never could, accountants are stepping up to fill this gap. They are bringing back the relationship-driven, trusted advisor role to the businesses who miss it.

Here is how accountants are taking the place of old school bank managers.

The bank manager is dead…

Around 20-30 years ago, life seemed a lot simpler. If you were in business and you wanted a loan or to open an account, you would just head to a high street bank (most likely the same one where you had your personal account, mortgage, savings accounts and even investments). Your efforts usually resulted in an overdraft and the add-on of a relationship manager.

This was a win-win relationship. Business owners had a bank manager who they could come to about anything from finances to providing a better relationship, to their service and growing their business. In return, bank managers had clients who didn’t just come to them for a one-off shop (e.g. a loan). They were loyal customers and did their full weekly shop with them every week (e.g. accounts, mortgage etc).

Fast-forward to today and there has been a massive reduction in bank branches (almost 3,000 branches across the UK closed between 2015-2018 alone). And for the banks that are still operating, they have moved up the ‘food chain.’ Not all banks, but the majority have digitised and have reserved their face-to-face services for the bigger businesses who are bringing in more money.

The result of this is that thousands of SMEs have been left without a trusted advisor. They have been left to make crucial financial decisions based on limited or poor information, and don’t know where to turn. In essence, to smaller business owners, the bank manager is dead.

Long live the accountant!

According to a survey by Capitalise, 98% of business owners said that they had no idea who their bank manager was and that, at best, they have a call centre. This shows that banks are falling short of providing a long-term solution to replace the role traditionally filled by the Bank/Relationship Manager.

Business owners may have lost this relationship element from their banking service, but what many don’t know, is that their accountants can offer this and more. SMEs need guidance across the entire financial landscape, including personal decisions as well as business, and this is where accountants thrive.

Accountants are uniquely positioned to be the new gatekeeper for smaller business owners. They know their small business clients best so can easily step into this role of ‘Trusted Financial Advisor.’ A seemingly ‘old school’ and obvious solution, we know, but accountants have evolved over the years while the banks seemed to have devolved.

Where do business owners go for help?

Long story short, if you are one of the many business owners who miss a relationship-driven service rather than a transactional one…if you need a professional advisor who you can talk to openly and honestly about anything…if you want guidance to come up with the best financial solutions to satisfy your specific business needs…you can turn to your accountant.

They should be your first port of call for any question or query that you have. Do you need a personal mortgage renewal? Call your accountant and they will manage this for you and make the best introduction.

Your accountant can help you with everything that an old-school bank manager would, and more:

  • Very first point of contact as your trusted advisor and someone you can call or sit with.
  • Funding solutions – debt, loans and data-driven finance applications.
  • Cash flow management – accounts, reviews, and forecasting.
  • Business advisory discussions.
  • Quality referrals – accountants connect with people daily and grow their network/client base.
  • Business introductions – insurance, pension advisors, bank accounts, business succession/exit.
  • Personal wealth and finance introductions – mortgages/investments/pension.
  • Business growth – implementing and training for cloud accounting programmes that increase efficiency and facilitate growth.

Next time you need business or personal advice, talk to your accountant first. They can give you invaluable support in the 4 key areas of business (people, sales, service, and risk). Plus, unlike the old-school bank managers, they still put the relationship first. This means that they are in a position to give you the best guidance and support as they know you, your business, and your needs as well as their own.

Laptop with flowers

12 ways to increase profit margins (and thrive in business)

Your profit margin is how much money you actually get to walk away with after a transaction is complete (revenue – costs = profit). It makes sense then, that businesses who want to grow, focus on increasing this margin. The bigger the margin you have, the more you will thrive and be able to power through challenges like the economic climate that we find ourselves in today.

So how do you do it? How do you increase your profit and master your margins?

  1. Identify what is not working – before you can fix something, you need to know what’s broken. Take an objective look at your business and your processes and identify the gaps.
  2. Streamline your processes – the faster you can provide a service, the faster you can generate revenue and increase your profit margin. Where can you speed up your processes to trim costs without impacting quality? I.e using cloud accounting software.
  3. Discover any areas where there is waste – where does your business spend money? Are you losing money through inefficiency or waste? Can you reduce your expenses?
  4. Market those higher-end services – what services sell best and deliver the highest profit? Prioritise these in your marketing and focus your efforts on pushing these more.
  5. Aim for incremental growth – try not to get ahead of yourself. Set yourself small goals and you’ll find that you’ll make consistent, and more importantly, sustainable progress.
  6. Focus on building your team a happy, motivated, and productive team, one that supports your growth goals, can make a world of difference to your profit margin.
  7. Be innovative in your strategy – if the pandemic has taught us anything, it’s how to strategically innovate our service. What are you not offering your target audience that they really need? What can you replace in the service that you’re offering now?
  8. Cross-promote to increase your credibility – if you get a good response from running webinars or writing content, think about ways you can cross-promote with someone influential in certain topics. Not only does this increase your credibility, but it capitalises on the other person’s time, money, and resources too.
  9. Identify other pillars for revenue – is there a service that brings in the majority of your revenue? If there is, try to see what other areas you can focus on to build another revenue-generating pillar. You don’t want your strategy to be dependent on a single pillar (what if that pillar fell down?). Your aim should be to strengthen another area or two and this will increase your margin too.
  10. Create a loyalty programme with your clients – your clients know, like, and trust you, and they are your best advocates. They are your free sales team, so help them spend more with you and tell others about your services. How can you create a loyalty programme to reward them?
  11. Raise your fees – if you haven’t had a rate increase recently, you have an easy way of increasing your profit! Just make sure to approach this right, conveying your increase in value rather than your profit margin.
  12. Outsource certain tasks – a great way of increasing your profit margin is to outsource some lower-value tasks to freelancers or contracted workers. You can use them only when demand is high or part-time.
Alarm clock

How to be productive when you feel restless or run down

The changes and stresses caused by the pandemic are taking their toll on all of us. It’s been almost a year now of being stuck indoors, working from home, juggling priorities, and potentially having to home school the children at the same time. I don’t know about you, but is it any wonder that we feel tired and run down?

This ‘new normal’ has a lot of us feeling run down, but at the same time, restless. It’s a horrible combination and it’s affecting our productivity. To help you get back some control and normalcy in your life, here is a quick guide.

Identify if your body needs a reset

Yes, sometimes, we can all procrastinate; we can all feel a bit fed up and tired every now and then. This is normal. What isn’t normal, is if you’re feeling this way every day. If you’re feeling any or all of the following as soon as you wake up and throughout the day, every day of the week, these are signs that your body is run down and in need of a reset:

  • Your energy is low
  • You’re not eating very well or healthily
  • You’re having digestion issues
  • You’ve got cravings (typically for high-sugar snacks)
  • You’re moody, anxious or irritable (more than normal for you)
  • You’re not happy with your weight
  • You feel like you need to make a change

How to reset your body so that you can be productive again

Make time for self-care – this should be your absolute priority when you feel run down, exhausted or restless. It may be really difficult to prioritise yourself when you feel so overwhelmed, but be tough with yourself and do it anyway. Without properly managing your physical and mental health, you simply can’t perform at your best. Get more sleep, exercise more, eat healthier, and dedicate some time to activities that ground you (e.g. meditation, journaling, meal planning etc).

Shift your mindset – productivity should be any ‘task’ that requires your time, energy, and attention. This includes any ‘chores’ that need to be done in the house and even exercise. Schedule these into your day and you’ll find that you’ll feel much better and more accomplished when you come to the end of them.

Prioritise and time-manage – first, start a time diary to figure out where your time is actually being spent. Do this for a week and it will help you be more mindful about how you spend your time. Once you have done this, you can establish an ideal schedule for yourself. Maybe you work best early in the morning, so start early and finish early. Once you have a schedule, prioritise your tasks. What are the tasks that are urgent AND important? What tasks will give you the most bang for your buck? Do these first.

Focus and take regular breaks – sitting down and focusing for long periods of time are not good for us. After all, our concentration is limited! To stay productive, try to use focus periods. Try the Pomodoro Technique where you work for 25-minute blocks followed by a 5-minute break. This will help you maximise your focus time and will force you to take repeated breaks. This technique is a good one for when you feel run down or tired as 20-25 minute blocks are easier to tackle than thinking you have the whole day to get through!

Avoid distractions and things that deplete your energy – distractions kill our productivity. It’s true – every distraction (no matter how small), causes us to spend the next 20 minutes trying to get back into the task we were doing in the first place. Turn off your phone notifications while you work and create an office space at home that is away from family members so that you can focus. It’s also a good idea to identify what drains your energy. Maybe it’s scrolling on social media or listening to friends rant about their situation or all the negativity that’s on the news. Whatever it is, avoid it so that you can use what little energy you do have on what matters.

Engage with people and get help if you need it – even if your team is working virtually right now, engage with them. Tell them that you’re struggling and converse with them. Conversations can boost mood and productivity so try to socialise even if you don’t feel like it. Sometimes, just sharing your worries or hearing that others feel the same is enough for you to feel better, but if it’s not, consider seeking further help. Whether it’s a business coach or a therapist, they can help you develop a plan and take back control again.

Dont be too hard on yourself

We have all gone through or are going through this, as we speak. It’s a difficult time and a truly unique time, so don’t be too hard on yourself. If you’re feeling restless and run down and worried about work and your productivity, the first thing you need to do is take care of yourself and talk to someone. This is the most important thing to do. The rest comes later. Only when you feel better can you start to work better, so prioritise you.

VAT reverse charge

What is the VAT reverse charge?

From the 1st March, the VAT reverse charge scheme now applies to construction. If you work in the construction industry and are VAT registered, this applies to you, your suppliers and your customers.

If you are not VAT registered or do not work in the construction sector you can ignore this blog but feel free to share with someone that you know who is. 

This new scheme has been brought in to reduce VAT fraud in the construction sector. For businesses which fall under this scheme, it will mean significant changes for how you charge and recover VAT.

Click here for the published guidance that has been released by HMRC so far.  

Build UK have also prepared a guide which includes a checklist to assist with the changes. Click here to view the checklist. 

It is also useful to look at and understand the published guidance on the CIS scheme itself which can be found at www.gov.uk/government/publications/construction-industry-scheme-cis-340

But let’s start with WHO this scheme DOESN’T apply to: 

  • When you are not VAT registered as a business
  • You are not in the construction industry
  • If you are VAT registered and supplying:
  1. A non-VAT registered customer
  2. The ‘end users’, i.e. a VAT registered customer who is not intending to make further on-going supplies of construction
  3. Intermediary suppliers who are connected, e.g. a landlord and his tenant or 2 companies in the same group.

Now let’s look at WHO this scheme DOES apply to – and ALL the conditions need to be met: 

  • Where the customer and supplier are both registered for CIS
  • The customer and supplier are not connected
  • The customer is intending to make an ongoing supply of construction services to another party
  • Standard or reduced rate VAT applies to the services or product being supplied
  • The supplier AND customer are both VAT registered.

It’s probably easier to consider different scenarios and what would happen under both the old and new schemes:

Scenario 1:  

Simon the plumber, who is VAT registered, supplies the materials and labour to plumb a new house for Mr Developer (also VAT registered). Mr Developer (also VAT registered) then sells the house to Mrs End User.

Under the old scheme:

Simon would have invoiced Mr Developer £10,000 + VAT, i.e. £12,000

Simon would have accounted for the £2000 of VAT he owes HMRC on his system

Mr Developer would have paid Simon £12,000.

Mr Developer would have accounted for the £2000 of VAT he can possibly reclaim against VAT he owes HMRC.

Under the new scheme:

Simon invoices Mr Contractor £10,000, and marks his invoice as “the CIS reverse charge applies and the applicable rate is 20%”.

Mr Contractor now pays Simon £10,000. But then accounts for £2000 of VAT (i.e. the VAT on Simon’s invoice) that he owes HMRC on his accounting system.

Scenario 2: 

Simon the plumber, who is VAT registered, supplies the materials and labour to plumb a bathroom for Mrs End User.

As Mrs End User is the End User, and a customer who is not VAT registered, Simon under both the new and old scheme, invoices her for £10,000 + VAT, i.e. £12,000.

Simon accounts for the £2000 of VAT he now owes HMRC.

Scenario 3: 

Simon the plumber, who is VAT registered, supplies the materials and labour to plumb a house for Mr Builder. Mr Builder is NOT VAT registered.

As Mr Builder, is a customer who is not VAT registered, Simon under both the new and old scheme, invoices him for £10,000 + VAT, i.e. £12,000.

Simon accounts for the £2000 of VAT he now owes HMRC.

What you need to do now: 

If you are VAT registered, inform all your VAT registered subcontractors that from 1st March 2021:

  • you will no longer accept invoices with VAT paid on it
  • Their invoices which contain products or services which VAT needs to be paid on are clearly marked as ‘the CIS reverse charge applies’ and the VAT rate which needs to be applied to the items.

If you are regularly buying materials which have VAT added, you may like to consider moving to do a monthly VAT return. This will allow you to quickly reclaim any VAT which is owed to you. With the introduction of the reverse charge scheme in construction, most VAT registered construction businesses who do a large proportion of their work as a contractor rather than direct to the end user, would be better off by doing a monthly VAT return

DO YOU USE XERO? 

The guys and girls at Xero have been working hard to deal with this for you and here is a link to how to set up VAT Reverse charge on your Xero software

Click here for instructions on how to set up your Xero 

See video below for more instructions on how to set up your Xero

Alarm clock and eye mask

How to combat Zoom Fatigue!

Out of all the ‘new things’ that the Coronavirus pandemic has brought about (social distancing, lockdowns, and global remote working to name but a few), Zoom Fatigue has to be among one of the most frustrating effects. If you’re finding video calls exhausting and you’re barely managing to finish your day, you may be experiencing Zoom Fatigue. Here is what it is and how to overcome it.

What is Zoom Fatigue?

In short: ‘exhaustion caused by constant video calls.’ Although it’s not really an official diagnosis, psychologists have said that Zoom Fatigue is a real condition and that it is becoming increasingly prevalent in the era of remote working.

Why does it happen?

So what is it about video calls (whether on Zoom, Google or Skype etc) that makes us so tired?

Like most conditions, it comes down to a combination of factors:

  • Video calls require more mental processing than face-to-face interactions.
  • They force us to focus more intently on conversations in order to absorb information.
  • Our brains have to work harder to process many of the non-verbal cues that we rely on in-person (body language, tone etc).
  • Millisecond delays in audio can negatively affect our interpersonal perceptions.
  • Staring at a screen and trying to hold direct eye-contact for minutes at a time without any visual or mental break is tiring.
  • Seeing our own reflection makes us hyper-aware of our appearance and body language.
  • Many people use this time to multitask or they get distracted by other tabs on their screen.
  • Many of us are under additional stresses due to the pandemic (e.g. financial, health and/or family pressures) so we are already operating on our energy reserves.

How can I overcome it?

While you may be working from home and are having to participate in a lot of video calls (and there’s no avoiding this), there are a few things that you can do so that they aren’t as taxing. Here are a few things that you can try:

  1. Stop multitasking – trying to do something else at the same time as a video call (like checking your email) will only increase your fatigue, so avoid multitasking!
  2. Take breaks – you need screen-free time during the day so make sure to take breaks between meetings. If you can get outside, even better.
  3. Reduce on-screen stimuli – hide ‘self-view’ so that you’re not distracted by yourself on camera. Also close all other tabs, social media sites and your inbox.
  4. Make meetings shorter – if you really have to have a meeting, it doesn’t always have to be a long one. Try scheduling shorter time slots and make 30 minutes the default.
  5. Switch to phone calls or email – be honest with the person and say that you need a break from video calls, so would they mind a phone call instead. You might find they need the break too.
  6. Make virtual social events opt-in – while you may be organising virtual social events to bring your virtual team closer, always make them opt-in so that people who want to join can, but they are not obligated to.
  7. Set your own boundaries – start saying no to video calls that aren’t valuable. If someone wants a video call with you, give them other options to choose from.
  8. Schedule in ‘no meeting’ time blocks – your calendar can easily become overwhelmed with video calls, so block out some screen-free time to prevent this.
  9. Use technology to your advantage – we have so many ways to communicate, can you use What’s App or Loom to send a recorded/audio message instead of having a meeting?
  10. Practice mindfulness – breathing exercises, yoga or meditation can help you re-energise a little. Take a break throughout the day to find what works for you.

Don’t overexert yourself

Video calls can be really draining so don’t let them take over your day. Start by setting your own boundaries, prioritising yourself and how you wish to communicate, and schedule in screen-free time to recharge.

Everyone is trying to work at their best from home during such a difficult time, so if this means postponing a few video calls for your health, then do it!

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How do I land the right clients for my business?

While sometimes it’s necessary to take on clients at a lower price than we want – especially when we are building a portfolio – it is not a strategy that will help us grow our business in the long term. What will help us grow the business that we want and in the direction that we want, is to win the right types of clients at the right price. Clients who value our service and will pay what it is worth.

Are you struggling to land clients at the right price? Chances are, it might be something that you are doing (or not doing), so here is how to rectify that.

Dos

If you’re not currently doing the following during your sales process, start implementing these now.

  • Do – make it easy for the prospect to book a call

This is such a simple thing to do, yet it has a massive negative impact on your ability to win more clients if you don’t. Make it easy for your prospects to book a call with you and they will.

  • Do – understand the emotional drivers of the prospect at the start of the fact-find

95% of our purchase decision-making takes place subconsciously, so by identifying what the emotional drivers are for your prospect, the better you can empathise with them and position your firm as their solution.

  • Do – set up a follow-up meeting

You don’t want to leave your prospect wondering if they’ll hear from you. Email them letting them know what they need to do and when they need to respond by if they want to proceed, or the next action if not.

  • Do – sign them up and onboard them (or put them back into the sales funnel)

Many accountants don’t put unconverted leads back in their sales funnel and that is a big mistake. We need to nurture leads into customers over time, and these are contacts who are interested and see the value of your service! You need to stay in front of these warm leads until they are ready to buy.

Don’ts

If you’re currently doing the following during your sales process, stop it!

  • Don’t – skip the pre-qualification meeting

The aim of the pre-qualification meeting is to fully vet the opportunity and make sure that it ticks all of your boxes. Don’t be tempted to skip it! Get the prospect to fill out a questionnaire and charge for an initial meeting. This will help you to determine fit and to evaluate whether there is a real opportunity.

  • Don’t – do the new business meeting if the prospect hasn’t sent you the information you need

You can’t show the prospect that you fully understand their needs and challenges if they haven’t sent you the information you need, so don’t go ahead with the meeting. You need this information to convert them, so don’t waste everyone’s time if you don’t have it.

  • Don’t – take too long to get a quote to the client

If you take too long to get a quote to the client, you run the risk of losing them altogether. Don’t do this. Avoid frustrating the prospect by providing them with a quote swiftly after you have buttered them up.

  • Don’t – use the proposal document as options to the client

The client wants to move forward at this stage, so don’t confuse them or set them back in the process. They should have already met with you and discussed all potential solutions, so the proposal document is where you’re pitching the final idea.

Get paid what you are worth

Growing a practice sustainably isn’t just about winning more clients. It’s about winning good clients; the types of clients that you love to work with and who see the value from your service and are more than willing to pay you for it. To start landing clients at the right price, make sure that you start doing the Dos and avoiding the Don’ts above.

goals + Habits = success

Goals + habits = SUCCESS

Two sports teams both have the goal to win the game at hand, but only one can. This shows that just having a goal doesn’t necessarily mean that you’re going to achieve it. To win or achieve your goal, you need to have the right positive habits day in and day out. In the case of the sports team, it’s the one that trains regularly, eats healthy every day, and has the right mindset to keep going when times are tough.

To help you understand why many of us don’t achieve the goals that we set out to, this article explains why daily habits are the key to getting us to where we want to be.

Goals are great for short term accountability…

Have you hit a weight loss goal but then gained that weight back on not long after? Have you resolved to quit something or to start something only to revert back after a few weeks? Have you ever trained to run a marathon but then never run much after that?

If you can relate to one of the questions above, it’s probably due to one of these 5 reasons:

  1. Goals are temporary – they are great for an initial push but people tend to revert to habits.
  2. Goals can negatively affect motivation – if you don’t reach them within a specific timeframe, they can make you feel bad.
  3. Goals limit you – not many people surpass their goal as they are satisfied once they’ve hit it.
  4. Goals demand discipline – discipline can be hard to maintain over a long period, so when people lose it, they tend to give up all together.
  5. Goals can be unrealistic – if the initial goal is unrealistic, this can lead to a loss of motivation and negatively affect performance.

While goals are great for short term accountability and for that initial push to improve performance, on their own, they don’t help you to sustain this performance.

…habits are what help us sustain performance in the long term

Just like the long-term success of a sports team, it’s having the right habits that is key; having the right habits to support their goals.

When it comes to business, if you want to grow sustainably, you need the right mindset and the right habits to sustain your performance over time. So how do you do this?

  1. You need to set your goals – when setting both personal and professional goals, don’t forget to use SMART (Specific, Measurable, Attainable, Relevant, and Time-bound).
  2. You need to shift your mindset – know your ‘why’ for setting this goal/s and think of this goal as a marathon and not a sprint. You won’t achieve it overnight so be okay with doing a little each day.
  3. You need to develop the right daily habits – split your one big goal into short term goals (e.g. monthly and weekly goals) and focus on hitting these. Plan these activities into your schedule and link them with existing habits already as this will make it much easier for you to get them done.

Start achieving what you set out to

If you set yourself goals AND put in place the necessary habits you will need to achieve them (just focusing on getting a little done each day), soon these will build and you’ll see your business moving forward.

Remember the sports team. You might win one game or hit your goal once, but the key to long-term success is having the right mindset and daily habits.

Spinning top and planet

How to pivot your business so that you stay in business

As we keep plunging deeper into a global recession, it can be tempting to panic and dither with decisions, but that’s not going to help. In fact, it’s the businesses which move quickly that will survive and thrive during this time.

So how can you be one of those businesses? One that actually grows during a recession?

In short, you have to adapt (and make quick decisions!). Here is how to pivot your business to make sure you stay in business.

A 7-step guide to pivot your business

Get into the right mindset for decision-making

You won’t make good decisions for the future of your business if you are in a scared, stressed or anxious state. Take time out, prioritise self-care and deep thinking time, and you’ll make far more creative decisions for it.

Think about what you can change for the good

You may need to adapt your business to survive, so think about what you can change to become relevant. Can you change your product or service? Can you change your intended marketplace for your product or service? Can you change how you deliver your product or service?

Do your research

The answers are out there, so do your research. Ask and listen to your clients – what are they telling you they need? From your own experience, what is your business or friends and family wanting or needing to buy and why? How are habits and hobbies changing as people stay home more? What is social media telling you that people are doing or thinking about?

Conduct a STEEPLED analysis to look ahead

Try to think about what this ‘new normal’ will look like. Use the STEEPLED analysis and think about what each factor will mean for you and your business (e.g. follow each example with a ‘so what’ for your business):

S – Social – e.g. more people are staying/working at home.

T – Technology – e.g. more older generations are adopting technology to stay in touch.

E – Environment – e.g. people can see it recovering.

E – Ethics – e.g. can’t be seen to be profiteering.

P – Political – e.g. will this change Brexit, Tory government etc?

L – Legal and regulatory – e.g. how will rules, protocols change?

E – Economic – e.g. what happens with a recession?

D – Demographic – e.g. higher than the average death rate.

Evaluate your potential options

Once you have done your research about the current market and you’re in the right mindset to adapt your business, you now need to evaluate your options. For each option, think about:

  • How connected is it to your ‘why’ or ‘purpose?’
  • How easy is it to implement?
  • What will change or stay the same?
  • If you chose to move forward with this, what would you and your business have to do?

Conduct a risk analysis

Once you have chosen what option you are pursuing, conduct a risk analysis:

  • Consider some ‘what if’ scenarios – e.g. what if schools close again and people have to work and provide childcare?
  • Review your risks – e.g. operational, reputational, project delivery, political, environmental, financial etc.
  • Rank these risks – are they high, medium or low risk?
  • Review their impact – what would be the impact on the business if this risk happened?
  • Outline your red lines – which risks can you accept or avoid? Which risks need to be managed?

Put together your business plan

Last but not least, if you’re going to pivot your business towards success, you need to have a plan. So what is your “to-be?” What are your new goals and achievements? Once you have these, you need to outline:

  • How you will measure your progress.
  • How much investment you will need.
  • Who you will need to support you with this.
  • Who in your current circle of people is critical or now not needed.
  • Your first steps to making this happen.

Don’t wait any longer, act now.

You need to decide now, what you want to happen with your business. The longer you leave it to make a decision with what to do with your business, the more chance you won’t have a business going forward.

As we said previously, it’s the businesses who make good and quick decisions who will survive and even grow during the recession. Be one of those.

Katie Donno giving thumbs up

Is employing family members good for business?

Employees are sometimes afraid to voice their opinions. The same goes for disappointments, frustrations or general ideas, especially when it comes to changing the way things are done. As you can imagine, this can be damaging to the growth of a business; it can even stagnate it completely.

Working with family members, however, is a completely different story. Having such a deep relationship and history promotes honesty that you just don’t get from non-family employees, and this can be very good for business.

Yes, complete honesty can be a good thing! Here’s how working with family promotes honesty and why that’s so important.

Working with family promotes honesty…

Employees are the beating heart of any business; they are the key workers on the frontline and they are knee-deep in the day-to-day running of the business so they know what’s working and what’s not.

This insight is extremely valuable to every business owner, but not many employees share it. Why? Because not all businesses make their employees feel ‘safe’ enough to voice their concerns or to pitch new ideas.

This is where working with family members is extremely beneficial. It promotes honesty because:

  • Family members are not scared of getting fired (technically they can, but it is unlikely)
  • You know how to communicate with each other better (you both know the best way to speak to each other and how you will best respond)
  • You can have business meetings in more relaxed settings (for example, a relaxed meeting over dinner better promotes honesty)
  • You both want each other’s best interests so will listen (listening is often the weak link in communication)
  • Family members are trusted to go with their ideas and to run with it (you know your family members, so you put more trust and responsibility with them. In return, they feel psychologically safe to take initiative and voice their ideas).
  • Family members aren’t scared of making mistakes (many employees don’t take initiative because they are afraid of repercussions. Family members aren’t as they know that you will help them to learn from their mistakes).

…and this is great for business

Honesty is essential for building integrity in the workplace which in turn is essential for businesses to evolve and grow. You may not think that the success of a business is all that affected by honesty, but you’d be surprised. Here is why it is so important:

  • Honesty results in closer relationships – if employees are honest with each other, they can develop deeper and closer relationships.
  • Honesty is the foundation for trust and confidence – with trust in the company and confidence in leadership, employees are far more productive and happy.
  • Honesty nurtures wellness and reduces stress – voicing concerns and new ideas not only has mental benefits but it also allows employees to identify problems and work better as a team.
  • Honesty fosters an environment for self-accountability and responsibility – if your employees feel safe to be honest, they will be more willing to take on more responsibilities and to hold themselves accountable for their work. As you can imagine, this results in better individual performance but also as a team.

Honesty is the best policy

As the saying goes, honesty really is the best policy in the workplace. It has major benefits for all your employees and your business as a whole. While working with family members promotes honesty a lot more naturally than working with non-family members, fostering this same environment should be a goal for every business.

Girl holding a wad of money

How can I increase my profit margin?

As author Dough Hall correctly put it, “if your profit margins arent rising, chances are your company isnt thriving.” Makes sense when you think about it. If your profit margin is the actual money you get to walk away with after a transaction (your revenue minus your costs), you want to be continually improving this number.

To help you increase your profit margin, especially at a time where you’re unable to increase demand, here are 10 strategies that you can start with.

Raise your fees

This is the most obvious way to increase your profit margin as the more money you make on each sale, the wider your margin. If you haven’t raised your prices in a while, consider doing so.

Reduce operating expenses 

Think about how you can streamline your operations to reduce costs. Can you lower your overheads by reducing wasteful spending? Would you benefit from automating administrative tasks?

Upsell services to existing clients

Your clients already know and trust you, so they are going to be significantly more receptive to other offers that you have. Upsell your other services that they could benefit from and you’ll see this is a great way to improve your profit margin.

Increase the productivity of your staff

Increasing the output of your staff is a great strategy to increase your profits. From setting the right targets and motivating them to training your staff and helping them develop the right skills, you can do a lot to boost their performance.

Identify and fix bottlenecks

In which areas are processes too slow? In what areas is there waste in your business? Bottlenecks cost you money and decrease your bottom line so comb through your processes and see what needs to be improved. Examples of waste are not utilising talent, waiting for work from others, and poor communication channels.

Invest in savvier practice management software 

While cloud-based systems and software cost initially, they can save a lot of time and money when it comes to those administrative and manual tasks. If you train the right staff on the right software, things like client enquiries, relationship management, email management, invoicing, and social media scheduling become a lot less painful.

Improve inventory turnover 

Markdowns are known profit-killers, so avoid them at all costs. One way to do this is to better manage areas like inventory. Review your inventory turnover and make better decisions around purchasing, sales and marketing, and you’ll reduce the need for markdowns.

Increase the perceived value of your brand 

You need a strong brand, one that centres around the emotional and lifestyle values of your target audience. If you have a brand that connects with your audience and you position yourself as the go-to-expert, you can charge a premium for your services.

Improve your bottom line

You don’t have to make drastic changes to increase your profit margin and it’s not all down to increasing your demand either.

The best way to continuously improve this number is to make effective tweaks to your business over time. They may seem like small changes in the moment, but these all build up and pave the way for wider profit margins!