Category: Business Advice

movie themed

How can I use webinars to win business?

Posted on | by Jade Donno

Webinar marketing is all about hosting online workshops to build a relationship with attendees and to promote and increase credibility for your business.

What’s great about webinars is that they are a win-win for both parties: attendees learn valuable content and, if you do it right, it markets or achieves a sales outcome for your business. Sounds good, right?

While webinars are a great tool to use to win business, if you don’t do it right, it can end up costing you a lot of time and effort for little reward. So this is the point of this short article. We want to show you the 3 essential steps for how to use webinars to win business.

Step 1: start with the end in mind

If you think about what you want to achieve from your webinar before you start, you can make sure that it is relevant and that it is a topic that is in demand. Before creating your webinar, explore these 4 questions:

  1. What is the purpose of my webinar? Is it just to inform clients, to stay front of mind or to sell an additional service?
  2. Who do I want there? Is it for existing clients or potential clients or both?
  3. What pain points are my audience motivated to solve? What are their biggest challenges at the moment?
  4. When will they attend a webinar? When is the most ideal time for them?

Step 2: get people to sign up, turn up, stay till the end, and to buy from you

For your webinar to be successful and for it to win you business, you will need these 4 essential processes in place:

  1. How I will get people to register – your webinar needs a catchy title and objectives that promise value and raise curiosity. You also need to pick a time and day that is best for your audience and use an email marketing tool to assist with registrations.
  2. How I will get people to turn up – streamline a process for sending email reminders to attendees (we send a total of 5 reminders to ours) and call warm prospects or people you want there.
  3. How I will get people to stay to the end – keep your attendees engaged and make them want to stay. You can do this by making the webinar highly interactive (especially at the beginning); tell them the agenda, promise something for those who stay to the end, and make it about your audience and their issues.
  4. How I will get people to buy – you need to show your audience their ‘ideal’ scenario and position your product/service as the solution to getting them there. You can do this by including case studies of clients who have had the same or similar issues and how you’ve helped them to take action and resolve them. You can also include statistics, show them the different options available to them, and have clients actually on the webinar to advocate for you in real-time.

Step 3: use the right technology

Technology can make or break a webinar, so make sure you are using the right tools. Tools that will assist you and make your life easier rather than tools that limit you. If you want to win business from your webinars, you need to be using the following technology:

  1. Webinar or online meeting software (e.g. Zoom, Microsoft Teams etc)
  2. Decent broadband and ideally a webcam
  3. Automated diary booking system (e.g. Calendly, AcuityScheduling etc)
  4. Registrant data collection tool (e.g. Eventbrite or the other event software)
  5. Bulk email marketing tool (e.g. Active Campaign, MailChimp etc)

Webinar marketing is a great way to win new business and to stay in front of your existing clients. You just need to know how to create a relevant and engaging webinar that your audience is interested in and you need to make it as easy as possible for people to remember to turn up and buy.

Is my accountant regulated?

Is my accountant regulated?

Posted on | by Jade Donno

Would you trust your life to someone who was not a doctor?

Would you be defended in court without a qualified lawyer?

Of course not. Yet many businesses trust their livelihoods to unregulated accountants.

Why does being regulated make a difference?

To be regulated accountants have to be a member of a professional body. The main professional bodies are:

  • ICAEW
  • ACCA
  • CIMA
  • AAT

In order to practice as an accountant with a professional body, you have to have a practicing licence and hold professional indemnity insurance. You also have to do continued professional development. An unregulated accountant does not have to have any of this in place.

As a member of a professional body they will be regulated by law under the Proceeds of Crime Act Money Laundering Regulations (AML) with very strict rules to comply with.

How to check if your accountant is regulated.  

When you sign up to an accountant, you will receive their terms of business (engagement letter). This will set out the basis of the contract between them and you. In that proposal there should be reference to their professional body and details of their AML procedures. If there aren’t, this should be your first red flag.

Questions to ask your accountant:

  • What professional body do you belong to?
  • Can I have a copy of your professional indemnity insurance?
  • What CPD do you do?

If the accountant isn’t regulated they HAVE to register with HMRC under the AML rules. This is the law. The link below will give you the details and allow you to check if your unregulated accountant is actually registered with HMRC.

https://www.gov.uk/guidance/money-laundering-regulations-supervised-business-register

Our experience

When taking on new business, we always request hand over information from the previous accountant. Normally this is relatively easy, however for one of our new clients it has been far from it. We have been shocked by the quality and correspondence from the previous accountant. After looking through all the information, we have found out that this particular accountant is unregulated. This ultimately meant, our client cannot report the accountants actions to their governing body. Leaving them with one option, legal action.

The client put their trust in this accountant and have been left with extremely messy books, which could result in more tax and potential fines.

Make sure your accountant is regulated, this way if something goes wrong your accountant has certain standards to adhere to, ensuring your finances are kept in order.

Puzzle

How can I support my team through the current global crisis?

Posted on | by Jade Donno

As most working professionals spend a third of their time at work, it’s been a massive adjustment for the millions of people who have had to start working from home. With many other stressors and worries piled on top of this, it’s no surprise then that this has had a major impact on the health, happiness, and the wellbeing of those employees.

For a thriving business, you need thriving employees, but not many people are thriving during this time. Therefore, to keep businesses afloat during the current global crisis, it is the responsibility of the employers to support their employees and this includes their mental wellbeing. Here’s how to do just that.

The 3 Ps

1. Prioritise – the health of your team

You need to create the right conditions to help your employees feel empowered and supported during this stressful time. You can do this by:

  • Taking advice from the World Health Organization and region-specific public health authorities such as the CDC.
  • Measuring and tracking the stress of your team via surveys and then offering help to those who need it most.
  • Providing consistent and clear objectives to give your employees a sense of control and purpose.

2. Promote – positive habits

Anxiety and stress can lead to the formation of bad (and unhealthy) habits. To help your employees deal with this stress, encourage the formation of positive habits such as:

  • Making a weekly and daily plan of action.
  • Sticking to their daily routine as much as possible.
  • Self-care activities such as meditation, mindfulness, and breathing exercises.
  • Taking regular breaks to properly ‘switch off.’
  • Limiting their use/exposure to social media and the news.

3. Practice – compassion and empathy

Some of your employees may have lost loved ones or they may be suffering from anxiety or depression during this time. To support them as best you can, here is how to be a more compassionate and empathetic leader:

  • Check-in with your employees regularly and keep an eye on their energy levels.
  • Listen to how they are feeling and encourage sharing when your team communicates.
  • Pause and give yourself time to respond to certain situations rather than reacting to them.

How do I guarantee the quality of work when outsourcing?

Posted on | by Jade Donno

Do you worry about outsourcing work because you don’t think the quality will be the same as you’re getting now? Do you worry that the outsourcer won’t be in line with your company’s cultural values? Do you worry that you won’t be in control of the process and that you might end up having to do more work checking over what someone else has done?

If you are guilty of losing sleep over one or more of these worries above, then take a step back and open your mind to the possibility that outsourcing work can be a huge success. Your outsourcer may even do a better job than your staff – imagine that! To help ease your quality concerns, here are 6 things that you need to do to ensure that you get the quality you want.

6 must-dos to guarantee the quality of work when outsourcing

  • Invest more in the selection process

Since you’ll be working with the outsourcer you choose, hopefully, for the long haul, you must take the time to select this person/company and ensure that they are a good fit for your projects. Try assigning the same project to 2 or 3 different outsourcers; it’s a great way of comparing the quality of work and deciding who are the best people to work with.

  • Ask them what processes they have in place

A good outsourcer will be able to show you the processes they have in place to ensure you get the level of quality you require and minimal rework. Before you work with them, take the time to ask them about these processes so that you can understand how they will ensure a quality job is delivered on time and how you can keep in control of the process.

  • Discuss how mistakes will be resolved beforehand

Will they rectify any mistakes and make amendments at no cost? Or will this be something that you will need to do on your time? Discuss this in advance so that you both set expectations.

  • Give clear briefs

Sometimes quality may suffer because the outsourcer hasn’t been given a clear or detailed brief. Make sure that you have given them everything they need and confirm this with them before they start the work!

  • Communicate regularly

Regular communication is vital to keep you both aligned to the goals of the project, so make sure that you decide the best way to communicate and when before the project starts. Whether this is via Zoom, Slack or even WhatsApp, make sure you are getting regular progress updates from them and that you’re available if they come across any issues.

  • Treat your outsourcer like a new member of the team

You wouldn’t expect a new member of your team to deliver a top-quality job first time around. After

all, you’d take the time to go over with them exactly what your firm requires, e.g. processes they

have to use and standards they need to achieve. It’s the same when you start outsourcing.

Your outsourced team will need some time to work to your standards and your processes, so oversee the first project and provide feedback. From then on, take more of a backseat but respond promptly when they have any issues or questions, and always give feedback to help them learn what you want.

 

Should I advertise that my business is a ‘family business’?

Posted on | by Jade Donno

In an environment where trust in business is too often lacking, family businesses have the opportunity to stand out and above the rest. Why? Because they tend to work to a set of values that resonate with people; values that often result in them being committed to meeting or even exceeding customers’ needs. If you’re thinking about using your family business credentials in your brand, here are the main benefits of doing so.

People trust family businesses

A report, commissioned by the Institute for Family Business (IFB) Research Foundation, found that a considerable majority of the general public hold family businesses in high regard in terms of perceptions around their trustworthiness.

In fact, survey respondents said that they think family businesses are more:

  • Trustworthy (81%)
  • Socially responsible (70%)
  • Quality-orientated (68%)
  • Customer-orientated (67%)

Family businesses appeal to every age

Studies have shown that a company which promotes itself as a family business is more likely to attract clients across all age ranges. It makes sense when you think about it as a family business has professionals across different generations which clients can choose from.

Family businesses are more approachable

The marketing of a family business is very informal and friendly. Often, you’ll see a friendly attitude put out over social media and the website copy will be talking to clients as if they are already part of the family.

What this does is that it makes the business approachable. It makes clients feel safe and secure and they are more likely to reach out and confide in you. This is a major contributor for why family-owned businesses seem more stable, more customer-friendly, more approachable and more trustworthy.

Employees are happier and more productive

Bringing your family business into your team ethos has a massive positive impact on your employees as well as your clients. For example, research has shown that using the family’s last name in the company brand not only has a positive impact on sales but also on company performance too.

In general, the family aspect gives most people positive associations. The environment tends to be more ‘caring’ which ensures all team members are comfortable with each other. A family atmosphere also promotes honesty which helps the team to grow and not keep problems bottled up. Creating this common sense of belonging to the family unites employees and managers across business areas, and it shows in the performance of the company as a whole.

Will you use your family credentials in your branding and team ethos?

Hopefully, this article has helped to highlight the value of promoting your family business both internally and externally. Not only does it ground your brand in the public mind in a very positive way, but it also ensures that your team are happier and more productive in their roles too.

 

How do I adjust staff working patterns?

Posted on | by Jade Donno

Whether it is staggering start and finish times to reduced prolonged contact time, introducing short term working due to reduced business needs or flexible working to enable employees to meet child care commitments, a number of employers are having to think differently about how their business operates and the working patterns of their employees.

Whilst businesses should seek professional advice to ensure decisions are legal and in line with employment law such as ensuring any decision around working from home/reduced hours is not discriminatory below are a few tips on considerations you may need to make as well as tips on making different working patterns work.

Team jumping

Knowing what your employment contracts state enables you to make decisions based on what has already been agreed and understand where a ‘temporary change of contract’ may be required and therefore agreement needed from the individual (e.g. short time working).

Parents with two children

Do you need to enhance your flexible working policy to meet current and future needs of your business and employees?  Flexible and agile working has moved beyond formal agreements to reduce working hours.  Policies now need to reflect informal, temporary and permanent changes to working hours, patterns and location of work.  The should also promote a fully inclusive environment that meets the needs of the individual and business.

Two employees talking

Engage with employees to establish what their needs are and works well for them.  Where possible, involve them in the decision making process.  You also need to have a clear business rationale behind any decision that impacts working hours and/or working patterns and communicate these to your employees.

Continue to talk with employees to review success of changes to working patterns and adjust where necessary.

Traditionally, many businesses (and managers) take a time-based and ‘presentism’ approach to work and performance assessment.  With high numbers of individuals needing to work from home and many rethinking about work and domestic working patterns adjusting, a move to a more outcome based approach promotes a more productive and healthy working environment.  To help with this, managers should:

  • Set clear objectives and tasks that can be measured, moving away from a time focus
  • Agree ‘contactable hours’ where individuals commit to being visibly online and/or available for calls
  • Accept that working 9-5 is now not the norm. Many individuals may choose to start work earlier/finish later to enable them to deal with domestic responsibilities or personal activity (such as exercise)

Calendar and out of office

Utilise tools such as out of office messages, calendar’s and answer phone messages to advise people of working patterns and reduce levels of frustration when uncontactable.

agree core working hours

Having core working hours (e.g. 11:00 – 14:00) and enabling teams to arrange their working times around this gives flexibility whilst having some consistency where all employees are available for meetings.

How to get back in control of your workload

Posted on | by Jade Donno

For many of us, Covid has caused a wave of work or we’re experiencing challenges with everyone working remotely and there’s just too much day-to-day work that needs to be done. This is an issue that needs to be nipped in the bud quickly so here’s how to get back in control of your workload so that you can make time to work on the business rather than in it.

3 steps to take control of your workload

If you are spinning multiple plates and you have too much on each plate, you need to take back control. This amount of overwhelm can be difficult to shift, so here are the 4 steps that you need to take:

Without valuable deep-thinking time, you are constantly spending your days firefighting. To take back time (and stop firefighting), see the time-management tips below. Start working smarter not harder.

Get more headspace

You need to know where your business is growing and how you are going to get there. If you have this, then you can prioritise work of high-value and ensure that you have the capacity and resources to facilitate this growth.

Once you have a clear growth plan and a capacity and resources plan, you need to make sure that you monitor and measure progress. Whether that’s a daily huddle, a weekly operational meeting, a monthly leadership meeting, and/or a quarterly one big focus reset meeting, find what works for you and your team to keep everyone on track.

How to get back more time

We are all guilty of working too much within the business rather than on it, but how do we make more time? How do we reduce the time spent on low-value tasks and increase the time we spend on the tasks that will grow our business?

Here are our best time management tips:

  • Do a time audit – where are you actually spending your time? Track what you are doing and how long it takes for 2 weeks. You’ll soon see where your time is being wasted and what needs to change.
  • Plan and prioritise work – which tasks are urgent and which are the ones that will help grow the business? Prioritise these to do first.
  • Delegate effectively – start delegating authority as well as tasks so that you don’t have to micro-manage.
  • Minimise interruptions – when you’re doing high-value tasks, switch off your phone, mute notifications, block out your diary, and work somewhere where you won’t be disturbed.
  • Ditch unprofitable clients – low fee clients are often more of a hassle and take up the most time so let them go.
  • Outsource low-value tasks – this is the quickest way to gain back time and increase your revenue.
  • Hold everyone accountable – even yourself. If you and your team are all held accountable for your tasks, they will get done and done promptly.

Start working smarter, not harder

If you’re overwhelmed with work and there’s just too much in the day to do, every day, take a step back and breathe. What are the goals for your business? What do you need to prioritise to get there? What can you delegate or outsource? What are the tasks that you, and you only, must do?

If you take some time to put these three steps in place – get more headspace, develop a growth plan, and monitor and measure progress – you’ll soon find that you’ll be back in control of your workload and you can spend more time working on the business rather than in it.

 

How to change your Mindset to trade through a recession

Posted on | by Jade Donno

The global pandemic has hit everyone hard, the knock-on effects of which will be ongoing for the years to come. So how do we make it through? How can we keep trading successfully through the recession? While there are many changes and improvements you can make, the most underrated one by far is your mindset. By simply choosing the right mindset, you can not only survive in the recession but you can thrive in it.

How to change your mindset to successfully navigate the recession

It’s very easy to dwell on the doom and gloom when it comes to the current state of the economy, but what does that do? How does that help us to navigate through the recession so that we can come out of it stronger and more successful, and ready for the economic upturn? In short, it doesn’t.

Here are a few ways that you can change your mindset to a more positive one. One that facilitates growth and success in a time where we need it most:

1, Remember that the economy is cyclical

It’s important to remind yourself that the upturn will come. The economy is cyclical. Yes, we are currently in a downward spiral but there’s still business out there. Businesses are still doing business and they are looking for help. That’s an opportunity for you to try and grab some of that opportunity.

Be creative – how else can you offer value? What does your target audience need help with the most?

2. See this as an opportunity to review and improve

It may be difficult to see but the recession is an opportunity to put everything under the microscope and see whether you can do it differently. In some instances, you could even find a way to do things better. This is a massive opportunity for businesses and one that will go as quickly as it has come.

3. Appreciate that recessions are cleansing times

It might not feel like it now, but recessions are cleansing. If you find yourself less busy, is it because you’ve just weeded out the time-wasters? Many businesses have reported that the recession has forced them to focus on what really matters and as a result, they are focusing on their core business and what they are good at. They’ve found that the clients who were producing the most ‘noise’ have gone and they actually have time to focus on tasks that help their business to grow.

4. Reconnect with your “why?”

We’ve been forced to look at our businesses in a different way so re-evaluate. Why are you doing this? What is it that you are doing it for? What does it actually mean? Reconnecting with why you started is a great way to re-ignite the fire. It’s a great way to self-motivate and to start being proactive.

5. Surround yourself with people who support you

The last way to get the right mindset is to appoint a war cabinet. What we mean by this is surround yourself with people that you trust, people who you can lean on and who can advise you to get through this time. If you choose the right people to have around you, who you can vent to and laugh with, and who can lift you up, it’s really easy to choose the right mindset and to make positive changes.

Believe that you can and you will

Mindset is really all about attitude and you can choose it. If you think you can, you can, but if you think you can’t, then you can’t. It really is that powerful.

If you think that you can grow through this recession, you will, not because of magic but because of the decisions you make and all the things that you’ll put in place. So how can you change your mindset during this recession? How can you innovate and offer more value so that you can grow?

If you would like some more advice on changing your mindset please click here to get in touch. 
Or feel free to use our chat box —>

How to get your distractions under control

Posted on | by Jade Donno

How many times are you distracted during an average workday? Once, five times, ten times?

Now, multiple this by 25.

You’ve probably heard this productivity statistic before – that it takes an average of about 25 minutes to return to the task at hand after you’ve been distracted – so imagine just how much time is being lost to distractions every day.

That means distractions don’t just eat up time during that interruption, but they affect your progress afterwards (e.g. that 30 seconds on social media is actually 25 minutes and 30 seconds), so we have to do something about it.

If you need to be contactable via social media and various messaging apps, it may seem an impossible challenge, but here are some tips on how to get the main distractions under control.

For the social media scrollers…ditch your phone and join an online networking group

A lot of us check our social media throughout the day, but there are some that do it frequently enough that it eats into their productivity. So how do you stop this?

The easy fix is to ditch your phone in the day and not have it with you at all. However, if that isn’t possible, consider adding an app on your phone that tracks your usage or limits you from using it for certain apps. Time limits mean you can tell friends and family that you have to spend your time on clients during the day, even if they see that you’re active on any social media channel during the day.

For the web surfers…install an internet blocking tool

It’s so easy to open up a tab and be diverted from a helpful article to a mass of other websites, so how do you knock it off during work hours?

Another easy fix is to install an internet blocking tool on your computer such as FocusMe or Freedom. These applications allow you to block certain websites for set periods of time so that you can still use the internet for work but you can’t get distracted by, for example, news sites.

For the easily distracted…plan a schedule and stick to it

It can be really hard working from home. Having family there is distracting, so many chores are to be done that are on your mind, and that hour for lunch seems to turn into tackling the household “to do” list. If this sounds like you, then you may be the type of person that is easily distracted.

The way to combat this problem is to create a schedule for yourself both for the week and for every day. It can help you see how much you have to get done and it gives you the discipline to sit down and do it. You can be flexible with this, e.g. setting your work hours earlier because you’re more productive, so find your best routine and stick to it.

For the busy fools…collate groups of tasks together

If you feel like you firefight through your days answering emails and phone calls, only to end the day not having done what you wanted, you can end this chaos! Start managing your time by managing your tasks.

What we mean by this is to group similar tasks together. For example, start your day off with a difficult task or dedicate 30 minutes just before lunch to answer all your emails. If you start grouping tasks together, you’ll find your productivity increases because you don’t have to shift your mindset from one task to another all the time.

For the fidgety folk…create a dedicated working space

For the people who can’t seem to sit still, who need to organise their desk every five minutes or who spend too much time gazing into space or at their photos on the wall, usually, we would recommend working from a café. Since this isn’t really possible right now, the next best thing is to create a dedicated working space at home.

Whether that’s in the spare room or in the conservatory, set up a comfortable desk with minimal distractions around you, and preferably, somewhere that has a door that you can close. This will help you to switch on your work mind when you’re in there, and switch off when you leave.

For the bored, overworked or burnt out…take a real break

Last but not least is the overworked. It’s very difficult working from home, especially if you still have your family at home too, so don’t be too hard on yourself. Not being able to concentrate or ‘switch off’ completely can really impact your productivity in the moment and the next day, so give yourself a break.

Make sure to take regular breaks away from your desk every day, go for a walk, and truly switch off at the end of the day so that you can start the next one ready to smash it.

4 ways to recession-proof your business

Posted on | by Jade Donno

Unless you have somehow managed to avoid the headlines, I’m sure you’re quite aware that a deep dark recession is coming our way. In fact, it’s practically knocking on our doors. As if this isn’t bad enough, the knock-on effect is causing issues too; relentless client queries being a big one. So how can we weather the storm as business owners? How can we be one of the ones who come out of it stronger than ever and ready to grow when the economy bounces back?

4 ways to recession-proof your business

1, Change your mindset (and quickly)

Henry Ford said “whether you think you can or you think you can’t, you’re right” and it’s true. If during the recession, you think that you are going to come out of it, then you will. Just make sure to surround yourself with people who support you and reconnect with why you started your business. It will make a positive mindset so much easier.

2. Increase your marketing activity

The temptation is to cut marketing to save on some costs but that will do more harm than good. The recession will show some clients that they aren’t getting the service that they want so how can you expect to win them if you’re not marketing yourself?

Increase your marketing in the right areas. For example, refresh the copy on your website, review your marketing to see what is working the best, send out weekly emails to your clients, call them every month, call prospects who went cold to see how they are doing, and increase your activity on your LinkedIn.

3. Make it easy for your clients to pay little and often

Clients will say they have no money (they are struggling too), but you will find that they do for the right service. If you swap your services for ones that they really need now, they will see you as essential and they will pay for your service. You can also help them in other ways such as switching them over to a direct debit payment method or by giving them a payment holiday on their normal monthly payments.

4. Increase your practice efficiency and reduce your overheads

The best changes that you can make for your business during a recession is to cut your overheads in a way that will increase efficiency. For example, what can be automated or eliminated? Automating certain processes will cost initially but they will increase productivity. The same goes for things like outsourcing and offshoring.

Don’t forget to involve your team in this process. Ask them every week what they think can be improved on and you’ll see that they will have some great ideas.

Another task that you can do which will cut overheads is to get tough with your long-term debtors and low-performers. If you tackle these head-on during the recession, you may find that costs will reduce while efficiency soars.