Webinar marketing is all about hosting online workshops to build a relationship with attendees and to promote and increase credibility for your business. What’s great about webinars is that they are a win-win for both parties: attendees learn valuable content and, if you do it right, it markets or achieves a sales outcome for your … Read more
We may not know when things will be going back to normal, even now that a Covid vaccine is on the horizon, but we can plan ahead for when the time comes to reopen our businesses. This is called scenario planning – also known as ‘hoping for the best but planning for the worst’ – … Read more
Would you trust your life to someone who was not a doctor? Would you be defended in court without a qualified lawyer? Of course not. Yet many businesses trust their livelihoods to unregulated accountants. Why does being regulated make a difference? To be regulated accountants have to be a member of a professional body. The … Read more
